Use of highest level of unique Demand Response energy conservation system
forecasted due to expected extreme energy demand corresponding with high
heat
BRAMPTON, ON, July 30 /CNW/ - Loblaw Companies will likely initiate a
rare Level 4 Demand Response (DR) action at stores across Ontario mid-week due
to expected high heat and humidity. Level 4 represents the highest level in
the DR system, reducing Loblaw pull on the electricity system by 10+ MW of
power. This represents an approximate 20-per-cent reduction of Loblaw's energy
use, ensuring the provincial electrical grid remains stable during crisis
periods.
In partnership with the Ontario Power Authority, Loblaw's multi-level
automated DR system is unique across Canada, allowing the company to control
lighting and HVAC demand among 110 stores across Ontario from a central
server. This system is automatically put into action at its various levels
based on the level of provincial demand and supply available. Level 4 is only
initiated during crisis periods, when the province's energy supply is not
expected to meet demand.
On a voluntary basis, Loblaw initiates a Level 3 action throughout July
and August, Monday to Thursday, 9:00 am to 4:00 pm. At Level 3, lighting is
reduced by 30 per cent. At Level 4, lighting is reduced by 60 per cent and air
conditioning by more than half. At both levels, an automated announcement is
heard throughout the store every 15 minutes, informing consumers what is
taking place.
WHAT: In response to forecasted weather patterns, including high heat
and humidity, Loblaw is expected to initiate its highest Demand
Response level mid-week at stores across Ontario.
Visuals/opportunities to see DR in action include:
- Lighting and air conditioning moving from Level 3 to
Level 4
- In-store automated announcements every 15 minutes
- Interviews with store managers/Loblaw
spokesperson/consumers on the responsibility of business
for future energy stability
WHERE: Loblaw employs DR in 110 stores across Ontario within the
following banners:
Zehrs, Loblaws and Real Canadian Superstore. Please use contact
below to confirm regional locations.
WHO: - Elizabeth Margles, Loblaw Spokesperson
- Store Managers
WHEN: Mid-week, exact timing will not be known until day of;
historically Level 4 response has occurred mid-week as demand
increase following weekend lull during periods of high heat and
humidity. Look for announcement on CNW or contact below.
ABOUT LOBLAW COMPANIES LIMITED
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Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 139,000 full-time and part-time employees.
For further information: Danielle Rouleau, (905) 459-2500 x3639,
danielle.rouleau@loblaw.ca