Canadians challenged to switch from leading national brand to high
quality President's Choice products with satisfaction guaranteed or money
back!
BRAMPTON, ON, July 16 /CNW/ - "President's Choice(R). Worth switching
supermarkets for(TM)." Canadians have heard it on the radio and seen it on TV.
They've flipped through 25 years of colourful pages of the Insider's Report(R)
past and present, salivating at the exotic, the delectable, the savoury, the
innovative new products delivered year over year to Canadians. Launching
tomorrow all over the country, Loblaw Companies Limited offers thanks to its
customers for their continued support and enthusiasm for Canada's No. 1
brand(*), President's Choice, with its PC(R) Sale running until August 7th.
With select offerings within the nearly 2500 food products (including
Blue Menu(R), Organics(TM) and G.R.E.E.N(TM)), general merchandise, and
services available, there's no better time for Canadians to try PC products.
As part of the PC Sale event, customers can also take advantage of the
in-store Switch & Save program by switching now until August 7th from the
identified leading National Brand item(xx) to President's Choice products. Now
more than ever, in these economic times, Canadians can make the switch from
the identified leading national brand products(xx) to a President's Choice
product confidently, thanks to our satisfaction guarantee(xxx) (if customers
aren't completely satisfied with their President's Choice purchase, they get
their money back). They really have nothing to lose by giving President's
Choice products a try.
"How fitting that we are able to recognize President's Choice as Canada's
No. 1 brand(*), as we ramp up for the grand finale to the 25th anniversary
celebration this holiday season - a culmination of 25 delicious years,"
comments Maria Charvat, Vice President, Product Development, Loblaw Companies
Limited. "Our product developers are extremely passionate and diligent about
what we bring to Canadians' tables in terms of quality, value and innovation
and we are constantly striving to make them even better year after year. In
fact, this year alone, more than 1000 President's Choice products overall will
be improved. Some of these improved products can be found as part of the PC
Sale, so it's a perfect time for customers to discover something new from the
President's Choice brand."
With a selection of PC products on sale in nearly every department in
store, there's truly something for everyone to pick up on their next grocery
trip. Have a sweet tooth? President's Choice The Decadent(R) Chocolate Chip
Cookies - one of the brand's most iconic products, made with real creamery
butter and 39% chocolate chips - makes a delicious alternative to Chips
Ahoy(R)! varieties. Looking for a Vitamin C-packed thirst quencher? Instead of
Tropicana(R) juices, try not-from-concentrate President's Choice Refrigerated
Orange Juice, featuring 100% pure Florida oranges. And, with warmer weather
finally here, no need to wait for the ice cream truck to roll around. Switch &
Save from Breyer's(R) Double Churn flavours or Nestle(R) frozen desserts range
to President's Choice new Cream First(TM) range, a premium ice cream featuring
real cream as the No.1 ingredient or new Loads Of range, made with 100%
Canadian cream and double the treats of the leading national brands in a
variety of flavours Canadians will love. Both of these new premium blends
proudly bear the 100% Canadian milk Dairy Farmers of Canada logo.
From the kitchen to the bedroom the opportunity to Switch & Save during
the PC Sale extends into all areas of general merchandise too. Take advantage
of the PC Home Collection products on sale throughout the event in celebration
of Canada's No. 1 brand(*). Save up to 30% off on PC cookware, knives and select
appliances such as the PC Home 700 watt stainless steel power blender over the
leading national brand Oster(R) 12 speed Stainless Steel Blender. And, save up
to 20% when you buy PC towels, select kitchen gadgets and select bake ware
instead of leading national brand bake ware such as Baker's Secret(R). Enjoy
up to 15% off PC jersey sheet sets or an incredible savings of more than 50%
when you buy the PC Home connoisseur 12-cup coffee maker over the leading
national Hamilton Beach(R) brand, Stainless Steel Stay or Go(TM) Thermal
Coffee Maker.
(*) Source: AC Nielson Storeview Brand Comparison
(xx) Leading National Brand based on AC Nielsen, as of April 11,2009.
Savings are for a limited time only and are calculated based on the
lowest regular retail price of the national brand item in our store
banner, compared to the featured promotional price of the
President's Choice items.
(xxx) Try it...you'll love it!(TM) (or money refunded with proof of
purchase). PC Guarantee - If your President's Choice purchase
doesn't meet all of your expectations, simply return the package to
the store for your money back.
President's Choice products are available at Loblaws, Loblaw Great Food,
Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw
Superstore, valu-mart, Your Independent Grocer, Atlantic Superstore, Atlantic
SaveEasy, Dominion (NFLD only), Maxi, Maxi & Cie, no frills, Provigo, Extra
Foods and more. Product availability and pricing may vary by banner and
region. For more information, visit www.PC.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
139,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R) no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice Financial(R) services and offers the PC points loyalty
program.
For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:
david.primorac@loblaw.ca