Local Loblaw corporate and participating franchise stores partner with
local food banks across Alberta to raise awareness, funds and food to
help those in need
CALGARY, Nov. 25 /CNW/ - In a year when many families continue to
struggle to put food on their table, Loblaw Companies Limited (Loblaw)
corporate and participating franchise stores across Canada continue to
partner with local food banks to raise awareness, funds and food to
help those in need. Starting November 26, Loblaw retail stores and
participating franchises in Alberta will launch the 2010 Extra Helping™ Holiday National Food Drive to support local food banks and Food Banks
Canada. Consumers are encouraged to donate non-perishable food items or
make a cash donation next time they visit their local Loblaw retail store and participating franchise
location. Loblaw's goal is to raise $1.35 million and 1.2 million pounds of food
across Canada in 2010.
According to Loblaw partner Food Banks Canada's annual HungerCount, in 2010, more than 860,000 Canadians relied on assistance from food
banks to have enough to eat during an average month, compared to
800,000 Canadians in 2009. This past year, in Alberta, local food
banks have assisted 59,311 individuals, an increase of 9.9 per cent
from the year before. Of the individuals that were helped, 25,563 were
"Our member food banks continue to see an increase of families accessing
our services to help keep their families fed," says Richard Le Sueur,
resource development coordinator, Alberta Food Banks. "Donations made
during the holiday season go a long way in helping us to support
families in need during the holidays and beyond."
According to Alberta Food Banks, the most needed non-perishable items
include: juice or powdered milk, baby formula and baby food, pasta and
pasta sauce, canned tomatoes, peanut butter, cheese spread, canned
beans in tomato sauce, cereal, rice, canned and dry soup, canned fish
and meat, macaroni and cheese, and canned vegetables and fruit.
In addition to collecting food and funds, earlier this year, Loblaw made a corporate donation of $250,000 to Food Banks Canada's
National Food Sharing System, which works to acquire and share donated
food and consumer package goods to support food banks across the
country. Donated food is transported to hubs managed by provincial
food bank associations and in turn is distributed to local food banks
to utilize for their food programs that assist hungry families and
individuals in their communities.
"Loblaw has a strong tradition of supporting the communities we serve.
As Canada's largest grocery retailer, we have a responsibility to help
in the fight against hunger and assist food banks in serving families
in need," says Peggy Hornell, senior director, Community Investment,
Loblaw Companies Limited. "As customers shop for their families this
holiday season, we encourage them to consider picking up an extra item
or to donate a few dollars at check-out to help provide food for
someone in their community."
To assist food banks in receiving the resources they require to help
those in need, one hundred per cent of food donations and 70 per cent
of funds donated in Alberta, through the 2010 Extra Helping™ Holiday National Food Drive, are donated to the local food bank
partnered with the individual Loblaw retail store or franchise. The
remaining 30 per cent of donated funds support provincial food bank
programs to ensure food banks in areas where Loblaw does not have a
store or franchise are still able to benefit from the food drive.
In stores and franchises across Alberta, shoppers will see an Extra Helping™ logo featured on shelves in a variety of aisles, to help them quickly
and easily identify the most needed items. The logo will also be
featured on signs at store entrances, in-store displays, collection
bins and at checkout to encourage cash donations.
Loblaw corporate and participating franchise stores taking part in the
2010 Extra Helping™ Holiday Food Drive are: nofrills®, Extra Foods®, Real Canadian
Superstore® and Real Canadian Wholesale Club®.
Loblaw is committed to being active in communities at the local,
regional and national levels and the company views this as an integral
component to the success of its business. One of Loblaw's commitments
to Corporate Responsibility is to Make a Positive Difference in Communities. The other Loblaw corporate social responsibility principles include Respect the
Environment, Source with Integrity, Reflect our Nation's Diversity and
Be a Great Place to Work.
About Alberta Food Banks
Alberta Food Banks is the provincial charitable organization
representing the food bank community across Alberta. Our member food
banks, and their respective agencies, serve over 80% of people
accessing emergency food programs province wide. Our mission is to
provide support and leadership to food banks in Alberta in their
efforts to provide short-term relief in the area of food insecurity
while working on long-term solutions for hunger and poverty.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the President's Choice®, no name®
and Joe Fresh Style® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
For further information:
|Loblaw Public Relations Department ||Richard Le Sueur|
|(905) 459-2500 or firstname.lastname@example.org ||Resource Development Coordinator|
| ||Alberta Food Banks|
| ||Telephone: (780) 459-4598|
| ||Email: email@example.com|