HALIFAX, Feb. 1 /CNW/ - President's Choice® Children's Charity is pleased to announce a donation of $270,500 to
Breakfast for Learning's school nutrition programs across the four
Atlantic Provinces, including funds to support Breakfast for Learning's
partner Kids Eat Smart Foundation in Newfoundland and Labrador. Across
the Atlantic region, 277 nutrition programs will receive funding for
the 2010-2011 school year, ensuring that local children in need will
get more out of their school day with nutritious breakfasts, lunches
and snacks. Loblaw Companies Limited stores including Atlantic Superstore stores, its participating franchised SaveEasy and nofrills stores and Dominion stores in Newfoundland and Labrador have partnered with schools in their local
community to assist with their nutrition programs in the region.
"Loblaw and its stores in the Atlantic Provinces are committed to making
a positive difference in our communities," says Jane Abery, President's Choice® Children's Charity Board Member, Atlantic Market. "On behalf of President's Choice® Children's Charity, we are pleased to present these schools and others
throughout the region with funds and resources to ensure that children
in need receive healthy breakfasts, lunches and snacks throughout the
As part of a $7.2 million donation to Breakfast for Learning announced
last year, President's Choice® Children's Charity has awarded $2.6 million in 2010 to the organization
to support 5,000 programs across Canada for the 2010-2011 school year
and the Atlantic Canada donation is included in last year's donation.
The funds will support 2,700 education and research programs and 2,300
nutrition grants that aim to give students access to healthy
breakfasts, lunches and snacks.
Research shows that well-nourished students show improved memory,
problem-solving skills and creative abilities - overall, they perform
better in school. With the help of generous supporters like President's Choice® Children's Charity, Breakfast for Learning assists more than 267,000 children across the
country each year. In Newfoundland and Labrador, Breakfast for Learning
works in partnership with Kids Eat Smart Foundation and in Quebec,
Breakfast for Learning provides funding to Club des petits déjeuners,
in addition to providing direct program funding in both provinces.
"President's Choice® Children's Charity's generous support is so critical to our overall goal
of providing children with a healthy start to life by supporting
programs that make sure students do not go to school hungry," said
Wendy Wong, president and CEO of Breakfast for Learning. "By providing
nutritious food for breakfast, lunch and snacks, and by teaching
children about the importance of nutrition, together we will help them
establish the building blocks for a healthy lifestyle that will last
throughout their lives."
President's Choice® Children's Charity's support for Breakfast for Learning is just one part
of the Charity's vision of helping kids live life well across Canada,
with a focus on children with disabilities and childhood nutrition.
Families can receive individual grants of up to $20,000 to assist with
the costs of equipment, home accessibility, respite care, developmental
and physical therapy and accessible vehicles. In 2010, President's Choice® Children's Charity granted $10 million to more than 1,900 families
Loblaw is committed to being active in communities at the local,
regional and national levels and the Company views this as an integral
component to the success of its business. A commitment to Make a Positive Difference in Our Communities is one of five Loblaw corporate social responsibility principles that
shape Loblaw's approach to business. The other social responsibility
principles include Respect the Environment, Source with Integrity, Reflect our Nation's
Diversity and Be a Great Place to Work.
About Breakfast for Learning
Breakfast for Learning was founded in 1992 as the first and most
comprehensive national organization in Canada dedicated to the direct support of
school nutrition programs and the healthy development of children and youth. Having
served over 300 million meals to date, Breakfast for Learning continues to
utilize a community development model with over 30,000 volunteers who deliver breakfast, lunch and/or
snack programs across the country. For more information about Breakfast
for Learning and its partnership with President's Choice® Children's Charity visit www.breakfastforlearning.ca.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping kids live life well across
Canada, with a focus on children with disabilities and childhood
nutrition. The Charity supports children with disabilities directly
through financial grants and as the National Premier Sponsor of
Breakfast for Learning shares a vision dedicated to improving the lives
of children. The cost of administration and operations of the Charity
is funded by Loblaw Companies Limited, ensuring that 100 per cent of
every dollar donated goes directly to helping kids and their families.
The Charity offers funding across Canada and dollars are granted in the
region in which they are raised. Since 1989, the charity has awarded
more than $58.6 million, reaching more than 8,400 families. For more
information on the President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.