President's Choice® brand and Loblaw banner stores have everything to enjoy summer entertaining
BRAMPTON, ON, May 16, 2012 /CNW/ - Bring on the barbecues, picnics and
parties! The President's Choice® brand - only available at Loblaw banner stores - has everything to
celebrate summer with family and friends. From delicious burgers to
tasty desserts, the President's Choice® brand offers a tantalizing line-up of new and innovative foods that are
sure to help take summer entertaining to a new level.
"Canadians love to barbecue so we've created a variety of foods to keep
grilling interesting," says Maria Charvat, vice president, Product
Development at Loblaw Companies Limited. "And when it comes to burgers,
we've got plenty of choices - whether you prefer beef, salmon or
chicken, there's something for everyone this summer."
Sizzling summer burgers
Nothing says summer like a burger fresh off the grill. The President's Choice® brand offers more than ten different burgers to choose from!
Here are few that we think just may turn out to be your favourites:
PC® Blue Menu™ Angus Thick & Juicy™ Lean Beef Burgers: Not only are they the #1 selling PC® burger in our stores, but they also won the favourite frozen burger
category in Canadian Family magazine's 2011 Canadian Family Food
New! PC® Thick & Juicy™ Jalapeno Cheese Beef Burgers: We invite all heat-seekers
to try this mouth-watering concoction, complete with Monterey Jack
cheese and chunks of jalapeno and serrano peppers. It sizzles not just
on the grill, but on your palate.
Must try! PC® Thick & Juicy™ Double Prime Sliders Mini Beef Burgers: Familiar with
the joy of eating an extra thick burger you can really sink your teeth
into? We blend prime rib and sirloin to maximize the beefy flavour and
make them thicker than our regular mini burgers for more heartiness.
We're positive these will be a hit at your next barbecue!
Must Try! PC® Round Pretzel Buns: Introducing the pretzel bun! We've put a new twist
on tradition by transforming German-style pretzels into soft and chewy
buns with a glorious amber brown surface. We dare you to try them and
not be wowed!
Crank up the condiments
The President's Choice® brand has introduced an array of condiments that will take your summer
meal from awesome to out of this world.
Must try! PC® Condiments: Try our chunky, tasty new condiments including
savoury-sweet relishes and toppings like Sofrito, Corn Relish, Smoky
Ketchup-Style Sauce, Zucchini Relish, Caramelized Onion Relish and
Must try! PC® Greek Yogurt Dip: You know that creamy, thick Greek yogurt of ours that
you can't get enough of? It inspired us to add three new PC® Greek Yogurt Dips to our collection. They'll kick up your veggies,
skewers and salads and will blow the lid off your burgers. Available in
Jalapeno, Cucumber, Dill and Lemon and Roasted Red Pepper varieties.
The coolest desserts
There's always room for dessert. With a range of new sweet and icy President's Choice® treats you won't have to look far for a tasty way to cap-off your meal
Must try! PC® The Decadent™ Ice Cream Sandwiches: We took two of our PC® Peanut Butter Chocolate Chunk Cookies made with real butter, crunchy
peanut butter and chunks of real milk chocolate, and placed thick,
creamy peanut butter ice cream between them… Hallelujah!
New! PC® Ice Cream Cones: When we say ice cream cones, we really mean ice cream cones! You won't see the word "frozen dessert" on our new ball top ice
cream cones. Choose from mint chocolate ice cream with a chocolatey
core and a topping of cookie pieces, or peanut butter ice cream with a
peanut butter core and a topping of roasted peanuts - yum!
Must Try! PC® Plumcots and Flavour Burst™ Blueberries: For a healthier dessert option,
try new PC® Plumcots - a cross between a plum and an apricot. Our plumcots are
intensely sweet and come in an array of colours, textures and flavours.
If berries are more your style, you'll be amazed by our delicious new
jumbo blueberries handpicked from California's San Joaquin Valley and
bursting with flavour!
President's Choice® Summer Insider's Report® are now available at your local Loblaw banner store. New recipes featuring President's Choice® brand ingredients are available at pc.ca,
Take a trip to BBQTown
Tell us why your town is BBQ-worthy! The President's Choice® BBQTown Grand Prize Event is an online contest that asks Canadians to
band together to nominate their community for the chance to win* a President's Choice® BBQTown party in their community.
One Canadian community could win the President's Choice® BBQTown Grand Prize event for up to 5,000 people hosted by President's Choice® Chef Tom and Food Network's host of World's Weirdest Restaurant, Bob
Blumer. President's Choice® BBQTown Grand Prize Event means fantastic food, a performance by
multi-platinum, JUNO Award winning recording group Hedley, and on
behalf of the community, $25,000 will be donated to President's Choice® Children's Charity to support a local nutrition program. To top it all
off, the community would also get a chance to set a new World Record
for most hamburgers assembled in one hour!
To nominate your community, visit www.foodnetwork.ca/pc from now until May 20 and tell us why your community should win the President's Choice® BBQTown Grand Prize Event.
President's Choice® brand products are available at Loblaws®, Loblaw Great Food™, Zehrs Markets®, Fortinos®, Real Canadian Superstore®, nofrills®, valumart®, Your Independent Grocer™, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods® and more. Product pricing and availability may vary by banner and region. For
more information, visit pc.ca.
*No purchase necessary. Limit one (1) entry per person during the
Contest Nomination Period and Limit one (1) entry per person, per
twenty-four (24) hours during the Contest Voting Period. To enter you must register to PC® BBQTown or Sign-up through Facebook. One (1) Grand Prize and Nine (9) Secondary Prizes available to be won.
Approximate retail value of Grand Prize $125,000CDN and $30,000CDN for
each secondary prize. Eligible communities must have one or more Loblaw
or affiliate store and must be within 150km of a major Canadian
International Airport. Must be Canadian resident who is age of
majority or older at time of entry. Contest runs from April 23, 2012 to
June 11, 2012. Entries must be received by midnight on June 11, 2012
11:59PM EST. Odds of being selected depend on number of eligible
entries received. For full set of rules visit www.FoodNetwork.ca/PC
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
Product samples, regional versions of the President's Choice® Insider's Report® and high-resolution images are available.