BRAMPTON, ON, Aug. 7, 2012 /CNW/ - (TSX: L): More than $2 million was raised and contributed by Loblaw Companies
Limited (Loblaw) in 2011 through efforts of its customers, colleagues,
franchisees and their employees in Atlantic Canada. A reflection of
the Company's commitment to making a positive difference in
communities, these funds supported hundreds of local families,
charities and not-for-profit organizations.
In Atlantic Canada, Loblaw banner stores include Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy® and nofrills®.
Overall in 2011, Loblaw fundraised and donated $38.7 million nationally.
Loblaw giving focuses on four key areas: President's Choice® Children's Charity, healthy active kids, feeding our neighbours and
greening our communities.
In all four Atlantic provinces President's Choice® Children's Charity programs has touched the lives of over 57,000
thousand students through over 500 nutritional programs, as well as
supporting numerous programs for people with disabilities throughout
the region. In addition to President's Choice® Children's Charity, Loblaw supports a wide-range of programs and
initiatives that reflect the unique needs of communities in Nova
Scotia, New Brunswick, Newfoundland and Prince Edward Island.
In Nova Scotia, in addition to the close to $590,000 from President's Choice® Children's Charity, $330,000 was raised to support numerous
community-led efforts, such as local food banks, FEED Nova Scotia, and the IWK Health Centre.
In New Brunswick, in addition to the $550,000 from President's Choice® Children's Charity, Loblaw customers, colleagues and franchisees
contributed over $280,000 to a variety of organizations throughout the
In Newfoundland, in addition to the close to $160,000 from President's Choice® Children's Charity, an additional $86,000 was contributed to a variety
of organizations, such as the Janeway Children's Hospital (Helicopter Ball Drop).
In Prince Edward Island, over $112,000 was contributed through President's Choice® Children's Charity, and an additional $64,000 was raised to support a
variety of other programs that make a difference in the lives of
"Loblaw is committed to making a difference in local communities we
serve and supporting causes that impact Canadians," said Peggy
Hornell, senior director, President's Choice® Children's Charity and Community Investment, Loblaw Companies Limited.
"We are very proud of the way our stores, colleagues and customers have
come together to raise funds for organizations and programs that are
Focused on helping children live to their full potential, President's Choice® Children's Charity, one of the largest corporate charities in Canada,
has granted $10.6 million to more than 1,800 children with disabilities
and their families across Canada. Grants typically supported the
purchase of assistive devices, vehicle adaptations, developmental and
physical therapy, camp tuition, home improvements, and respite care. President's Choice® Children's Charity also granted $2.75 million to support more than
4,000 nutrition programs across the country through its relationships
with Breakfast for Learning and Boys & Girls Clubs of Canada.
Other organizations and programs that benefited from Loblaw fundraising
efforts and corporate donations include: WWF-Canada, Food Banks Canada, Tree Canada, East Coast Trail, Trans
Canada Trail, Start2Finish, YMCA Strong Kids Campaign, IWK Health
Centre and Janeway Children's Hospital Foundation, J.R. Walkof
Elementary School, MB, Kings County Academy Playground, NS, Stan
Cassidy Foundation, NB, Autism Society of Newfoundland, NL.
Loblaw is committed to being active in communities at the national,
regional and local levels and the Company views this as an integral
component to the success of its business. The commitment to making a
positive difference in our community represents one of five Corporate Social Responsibility principles that
shape the way Loblaw conducts business, which also includes respect the
environment, source with integrity, reflect our nation's diversity and
be a great place to work. For more information visit loblaw.ca/CSR
For more information about President's Choice® Children's Charity and to apply for a grant please visit pc.ca/charity or call 1-866-996-9918
Loblaw banner stores include Loblaws®, Loblaw greatfood®, Zehrs®, Zehrs greatfood™, Fortinos®, Real Canadian Superstore®, valu-mart®, Your Independent Grocer™, nofrills®, Cash & Carry™ Real Canadian Wholesale Club®, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods® and more. For more information, visit pc.ca.
About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135 000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on children with disabilities and childhood nutrition. The
Charity supports children with disabilities directly through financial
grants and as the National Premier Sponsor of Breakfast for Learning
shares a vision dedicated to improving the lives of children. The cost
of administration and operations of the Charity is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar donated
goes directly to helping kids and their families. The Charity offers
funding across Canada and dollars are granted in the region in which
they are raised. Since 1989, the Charity has awarded more than $72
million, reaching more than 10,000 families. For more information on
the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.