TORONTO, Oct. 12, 2012 /CNW/ - The following B-Roll is available by
Video On-Demand web download:
STORY SUMMARY: Specialists answer important questions regarding Guiding Stars® available exclusively at 44 Loblaws® stores locations in Ontario. Guiding Stars® is an objective, nutrition navigation program that provides at-a-glance
nutritional ratings for foods found in every store aisle. With Guiding Stars®, foods are rated for their nutrition quality and can earn up to three
stars based on a debit and credit scoring system. Foods are credited
for containing vitamins, minerals, dietary fiber, whole grains and
omega 3 and debited for containing saturated fat, trans fat and added
sodium or added sugars. The stars are displayed on the shelf tag
associated with each food.
Alexis Williams, registered dietitian, Loblaw Companies Limited explains
the Guiding Stars program
Alexis Williams explains how to use the Guiding Stars program while shopping
Alexis Williams explains what a food's star rating says about it
Alison Duncan, professor, Human Health and Nutritional Sciences at the
University of Guelph on how Guiding Stars was adapted for Canada
Alison Duncan explains the Guiding Stars algorithm
Alison Duncan on why she got involved with Guiding Stars
Alison Duncan explains how foods without nutrition labels are rated in Guiding Stars
Michael Lovsin, senior vice president, Health and Wellness, Loblaw
Companies Limited explains Loblaw's commitment to health and wellness
Michael Lovsin talks about how Loblaw stores support healthier
lifestyles for Canadians
Michael Lovsin explains how Guiding Stars simplifies healthier choices
Michael Lovsin on how Guiding Stars works
Michael Lovsin on why Loblaw is introducing Guiding Stars
Mother walks down cereal aisle, checks nutrition ratings, speaks with
Alexis Williams, registered dietitian, Loblaw Companies Limited about Guiding Stars
Visual of customer in produce aisle buying tomatoes
Visual of Guiding Stars signage on product tags
Visual of baby food aisle
Visual of produce area with large Guiding Stars signage
Visual of Loblaws sign from outside of store
Visual of additional cereal aisle, signage and baby food aisle
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