TORONTO, Oct. 12, 2012 /CNW/ - The following B-Roll is available by
Video On-Demand web download:
STORY SUMMARY: Specialists answer important questions regarding Guiding Stars® available exclusively at 44 Loblaws® stores locations in Ontario. Guiding Stars® is an objective, nutrition navigation program that provides at-a-glance
nutritional ratings for foods found in every store aisle. With Guiding Stars®, foods are rated for their nutrition quality and can earn up to three
stars based on a debit and credit scoring system. Foods are credited
for containing vitamins, minerals, dietary fiber, whole grains and
omega 3 and debited for containing saturated fat, trans fat and added
sodium or added sugars. The stars are displayed on the shelf tag
associated with each food.
SHOT LIST:
GS_Interview-Alexis:
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Alexis Williams, registered dietitian, Loblaw Companies Limited explains
the Guiding Stars program
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Alexis Williams explains how to use the Guiding Stars program while shopping
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Alexis Williams explains what a food's star rating says about it
GS_Interview-Alison:
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Alison Duncan, professor, Human Health and Nutritional Sciences at the
University of Guelph on how Guiding Stars was adapted for Canada
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Alison Duncan explains the Guiding Stars algorithm
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Alison Duncan on why she got involved with Guiding Stars
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Alison Duncan explains how foods without nutrition labels are rated in Guiding Stars
GS_Interview-Michael:
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Michael Lovsin, senior vice president, Health and Wellness, Loblaw
Companies Limited explains Loblaw's commitment to health and wellness
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Michael Lovsin talks about how Loblaw stores support healthier
lifestyles for Canadians
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Michael Lovsin explains how Guiding Stars simplifies healthier choices
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Michael Lovsin on how Guiding Stars works
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Michael Lovsin on why Loblaw is introducing Guiding Stars
Guiding_Stars_B-Roll:
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Mother walks down cereal aisle, checks nutrition ratings, speaks with
Alexis Williams, registered dietitian, Loblaw Companies Limited about Guiding Stars
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Visual of customer in produce aisle buying tomatoes
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Visual of Guiding Stars signage on product tags
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Visual of baby food aisle
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Visual of produce area with large Guiding Stars signage
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Visual of Loblaws sign from outside of store
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Visual of additional cereal aisle, signage and baby food aisle
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TIME OF POSTING: Available Now
DATE OF POSTING: Available Now
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STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Loblaw Public Relations
(905) 459- 2500
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