Canada has many regional differences and as part of the new structure, we have created a new “Format Captain” role to ensure that each of Loblaw’s retail formats is more nationally consistent with each other, yet is responsive to varying consumer needs across our regions.
We are fixing the retailing basics through the introduction of more consistent supply chain and store processes. The Loblaw supply chain is now operating as a single national function instead of being regionally fragmented. The focus is on end-to-end supply chain effectiveness and improving availability, including forecasting, store-friendly deliveries from distribution centres, and receiving and replenishment processes in stores. A national information technology platform continues to be carefully implemented with a focus on simple, proven solutions designed to provide management with the information it needs to run the business every day.
The resulting leaner organization will measure its progress against specific, focused key performance indicators and will reflect the elements of the Company’s “Formula for Growth”, described under “Grow”.
Innovate
Innovation has been a cornerstone of Loblaw’s success. We will reemphasize innovation as a source of competitive advantage.
Control label brands will be at the heart of that strategy. Our flagship President’s Choice (“PC”), one of the most trusted brands in Canada, will play a pivotal role. We will accelerate the development of new PC products while revitalizing the President’s Choice Insider’s Report, President’s Choice Blue Menu, a leading healthy food line in Canada, and PC Home. Our other important control label brands, from no name to Joe Fresh Style, will be carefully expanded so that we enhance Loblaw’s reputation for excitement and for offering the latest in food and general merchandise. We will continue to leverage the PC brand to drive growth in our financial services and mobile phone services.
Loblaw intends to re-establish its position as one of the world’s most innovative fresh food retailers. Our new store at Maple Leaf Gardens in Toronto will be our national flagship for fresh food.
Innovation at Loblaw is not limited to products, but also extends to the unique environments that we have created in our leading retail formats.
