Our core values

Life at Loblaw

Olga sits with her two kids who are both wearing the new pieces from the back to school Joe Fresh and President’s Choice Children’s Charity campaign.
People

Olga is ready for back to school

Back to school looks a little different at Joe Fresh this year. For the first time, the clothing brand is partnering with the President’s Choice Children’s Charity on a capsule collection inspired by the charitable organization’s mission: to help kids go far, not hungry. A portion of the proceeds from the sale of the items (up to $75,000), will go towards providing good food for Canadian kids in school and during the summer.

April stands inside her kitchen at home.
Health and wellness

April opens up about her mental health

When April Ramhit started working at Loblaw as a Customer Service Specialist, Fresh Meat in 2020, she had already been dealing with mental illness for decades. In fact, she remembers being depressed at just seven years old.

Alessandra stands inside a Real Canadian Superstore in front of a PC Financial pavillion.
Community

Alessandra mentors the business leaders of tomorrow

When Alessandra Bisaillon learned about the PC Financial® Resilience Project Accelerator, she’d only been working at PC Bank for two months. The program is the product of a partnership with Enactus Canada, an organization that fosters entrepreneurial spirit at post-secondary institutions. With PC Financials' commitment to Enactus, six teams of university students across Canada are tasked with creating a project that promotes financial literacy and education in underserved populations.

Charmaine stands next to the PC pizza oven inside the test kitchen at head office.
Products and services

Charmaine is diving into summer

Charmaine Baan has tested every single product in the PC® Insiders ReportTM Summer Edition, and she thinks you’re going to love them all. As the PC® Test Kitchen Chef, she tastes and tweaks food and kitchen products, dreams up PC recipes, and creates preparation instructions for packaging.

Stuart stands in the centre of his store’s floor
Products and services

Stuart is a franchisee – and cannabis retailer

Stuart Parker tries to always have his finger on the pulse of what’s next in grocery retail. After the 46-year-old owner of Parker’s Your Independent Grocer® (YIG) in North Bay, ON purchased the franchise in 2013, he quickly set about making changes. He expanded the organic produce department, rode the keto wave, and now offers one of the largest gluten-free selection in the city.

Jackie stands in the store holding her free groceries for a year cheque.
Products and services

Jackie loves her PC Money Account

Long before she started working at Atlantic Superstore® in Dartmouth, N.S., Jackie McClure liked to shop smart. Over the last 10 years, she diligently perused deals and collected PC OptimumTM points at grocery stores, Shoppers Drug Mart®, and gas stations.

Awards and recognition

Waterstone Canada's Most Admired Corporate Cultures 2020

Canada's top 100 employers 2022

Canada’s Best Diversity Employers 2021

Canada's top employers for young people 2021
Find us on Facebook.Find us on Twitter.Find us on LinkedIn.