Join Loblaw's Marketplace today

Reach millions of Canadians through a trusted Marketplace.

Apply to sell

What is Loblaw's Marketplace?

As one of Canada’s e-commerce leaders, we continue to innovate.

Loblaw has expanded its online shopping experience and is partnering with hundreds of new sellers to offer our customers the most trusted assortment of products, sold and shipped by notable brands and authorized retailers. We are providing our millions of loyal customers more than what’s in store within Home & Living, Baby, Pet, Toy, Sporting Goods and Electronics, and are expanding rapidly to meet our growing customer demand.

Marketplace vendors have access to one of the largest networks of brand-loyal decision makers across Canadian households, not to mention the opportunity to be introduced to Canada’s largest and most engaging customer loyalty programs.

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    Your opportunity

    Expand your reach across Canada by joining our platform and reaching millions of customers each week.

    • Over 18 million PC OptimumTM members

    • Over 10 million digitally registered users

    • Over 2 million weekly PC Express customers

    What we offer

    • Access Canadian shoppers

      Have your products seen by millions of loyal decision-makers across Canadian households.

    • Trusted products

      Protect your brand in our exclusive marketplace and be part of a trusted assortment of respected sellers.

    • Grow with PC OptimumTM

      Grow your business and delight your customers with Canada’s largest and most engaging loyalty program.

    • National reach

      Expand your reach to our millions of Canadian customers, while connecting to our vast retail network.

    How it works

    Our model is super simple

    1. Apply to be a partner on Loblaw’s Marketplace and tell us about your business and product assortment.
    2. Work with a Marketplace team member to review and sign our Seller Agreement.
    3. List products, update inventory, and optimize descriptions and product content through Loblaw’s comprehensive Seller Portal with live support from our team.
    4. Start selling, receive orders, ship to customers.
    5. You get paid! A referral fee is deducted from your payment. No setup or monthly fees for participating.

    Let's team up

    Join our roster of brands and expand your reach across Canada.

    Interested in joining us?

    Let’s see if you’re the right fit.

    If you sell authentic, top quality and trusted general merchandise products, we’d love to connect! 



    All sellers are bound by the full Loblaw's Marketplace agreement & policies they accept when they join us, which are modified and updated from time to time and available within the seller portal.