Join Loblaw's Marketplace today

What is Loblaw's Marketplace?

As one of Canada’s e-commerce leaders, we continue to innovate.

Loblaw has expanded its online shopping experience and is partnering with hundreds of new sellers to offer our customers the most trusted assortment of products, sold and shipped by notable brands and authorized retailers. We are providing our millions of loyal customers more than what’s in store within Home & Living, Baby, Pet, Toy, Sporting Goods and Electronics, and are expanding rapidly to meet our growing customer demand.

Marketplace vendors have access to one of the largest networks of brand-loyal decision makers across Canadian households, not to mention the opportunity to be introduced to Canada’s largest and most engaging customer loyalty programs.

See your brand featured on

  • Loblaws Logo
  • RCSS Logo
  • Atlantic Superstore Logo

+ more, coming soon!

Your opportunity

Expand your reach across Canada by joining our platform and reaching millions of customers each week.

  • Over 18 million

    PC Optimum members

  • Over 10 million

    digitally registered users

  • Over 2 million

    weekly PC Express customers

What we offer

  • Access to decision makers across Canadian households

    Have your products seen by millions of loyal decision-makers across Canadian households.

  • Trusted and curated assortment

    Protect your brand in our closed marketplace, surrounded by respected sellers as invested in a best-in-class customer experience as we are.

  • Grow with PC Optimum

    Leverage Canada's largest and most engaging loyalty program to help grow your business.

  • The reach of Loblaw

    Benefit from our reach with leading supply chain infrastructure, retail footprint, and the largest pickup network in Canada.

How it works

Our model is super simple

  1. Apply to be a partner on Loblaw’s Marketplace and tell us about your business and product assortment.
  2. Work with a Marketplace team member to review and sign our Seller Agreement.
  3. List products, update inventory, and optimize descriptions and product content through Loblaw’s comprehensive Seller Portal with live support from our team.
  4. Start selling, receive orders, ship to customers.
  5. You get paid! A referral fee is deducted from your payment. No setup or monthly fees for participating.

Interested in joining us?

Let’s see if you’re the right fit.

If you sell authentic, top quality and trusted general merchandise products, we’d love to connect!  Email us and tell us your company name, contact information, website and a brief summary of your products.  If your products fit with our assortment, a member of our Business Development team will contact you directly.

Have a question? We’ve got answers.

Learn more