Hard Discount Retailer Brings Unbeatable Value and Community Focus to Bathurst

September 25, 2025, Bathurst, NB – No Frills^®, Canada’s leading hard-discount grocery retailer, is thrilled to announce the grand opening of the first No Frills^® location in Bathurst! Located at 1300 St Peter Ave, Bathurst, NB, this new store brings No Frills^® unwavering commitment to exceptional value and strong community support directly to the heart of Bathurst.

The opening marks an exciting milestone for Northern New Brunswick, creating 55 local jobs and strengthening the region’s economy. As the fourth new No Frills^® in New Brunswick this year, this opening underscores the brand’s commitment to bringing affordable, high-quality groceries and excellent customer service to communities across the province.

"We are incredibly excited to officially open our No Frills^® doors in Bathurst and become a vital part of this vibrant community," said Jennifer Teixeira, VP of Operations, No Frills Ontario and Atlantic. "Our mission is to deliver unbeatable value, fresh, high-quality food, and to build strong connections with local families. Our dedicated team is eager and ready to serve Bathurst."

The new Bathurst No Frills^® offers a comprehensive range of groceries tailored to diverse customer needs. The store’s selection includes a wide variety of produce, items from local vendors, and a diverse array of items to cater to all our customers' preferences.

As part of its grand opening celebration and commitment to giving back, the new No Frills^® is proud to announce a donation of $1,500 to the Bathurst Volunteer Centre, supporting programs that help residents in need across the community. The store is also committed to supporting breakfast programs with local schools, to further its community impact.

The new No Frills^® in Bathurst, located at 1300 St Peter Ave, Bathurst, NB, officially opens its doors on September 25, 2025, with a special grand opening event at 6:45 a.m. To celebrate, the first 100 customers each day from September 25th to 28th will receive a free goodie bag! The store will be open daily from 7:00 a.m. to 10:00 p.m.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca.