Hard Discount Retailer Brings Unbeatable Value and Community Focus to Victoria

Brampton, ON – December 11, 2025 – No Frills^®, Canada’s leading hard-discount grocery retailer, is excited to announce the opening of Dennis's No Frills^®, located at 1701 Douglas Street. This is the first No Frills^® location to open its doors in Victoria, delivering the brand's unwavering commitment to exceptional value, a diverse product assortment, and a strong dedication to the local community.

The opening of Dennis’s No Frills^® marks a significant moment for the community, providing residents with convenient access to affordable, quality groceries and everyday essentials. As one of the first No Frills^® locations on Vancouver Island, it brings a much-needed, budget-friendly shopping option to downtown Victoria. The new store will create approximately 60 local jobs, reinforcing its commitment to supporting the local economy and its people.

Leading this store is Dennis Wang, a seasoned retail professional with 15 years of extensive experience within the Loblaw family. His journey has honed his expertise in store operations and customer service, and his dedication to teamwork, leadership, and community engagement has perfectly prepared him to make this new location a resounding success.

"We are incredibly excited to bring No Frills^® to Victoria," says Dennis Wang, Store Owner. "This new store represents more than just unbeatable prices; it's about establishing a true community hub, strengthening local connections, and ensuring that every family here can access high-quality groceries without having to compromise. We’ve designed a store that is welcoming, efficient, and packed with value, and our dedicated team can’t wait to welcome everyone and become a trusted part of this vibrant community."

Dennis’s No Frills^® offers a wide range of groceries, including produce with locally sourced products from BC farmers and producers, alongside a variety of diverse flavours that reflect the diversity of the community. Customers will also find in-store baked goods and a selection of quick and affordable ready-to-eat meals, including fresh rotisserie chicken, perfect for a quick dinner option.

As part of its ongoing commitment to giving back to Victoria’s vibrant community, the store will be making a charitable donation of $2,500 to the Mustard Seed Food Bank, further cementing its dedication to supporting local charities, events, and food drives.

The new No Frills^® in Victoria, located at 1701 Douglas Street, is open Monday to Sunday from 8:00 a.m. to 10:00 p.m.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca(Open in a new tab)