From field to fork: The partnership behind your produce

Have you ever wondered about the journey your food takes before it reaches your cart? For many fresh vegetables, that journey is a delicate race against time. On a farm, a difference of just a few hours can determine whether a crop is harvested at its peak or lost entirely.

This is a challenge that Canadian farmers face every day. For them, farming is more than a business – it’s a legacy they hope to pass on for generations. That dedication to the land and to growing the best food possible is a responsibility we are proud to share.

Our sourcing teams, including Produce Sourcing Director Tyler Walker, work directly with these local growers. It’s a collaboration built on years of communication and mutual trust. This strong relationship allows us to plan for the seasons and navigate the unpredictable nature of farming together.

"I get to support Canadian farmers, and at the end of the day, I get to feed Canadian families nutritious food," Tyler shares.

This commitment means we can bring produce from regional farms to your local store, supporting local economies and delivering the freshest flavours. From the farmer’s field to your family’s fork, every step is guided by a shared goal – to provide nutritious food that everyone can feel proud to take home.

To see this amazing partnership in action, watch the full video here(Open in a new tab).