Fuelling futures, one meal at a time

In every child, we see a world of potential, a future shaped by curiosity, courage, and big dreams. But for many kids across Canada, the simple act of learning is overshadowed by the ache of hunger. President's Choice Children's Charity (PCCC) believes this simply isn't acceptable. Their vision is clear and unwavering: A Canada where kids go far. Not hungry. And now, we’re incredibly proud to announce that PCCC has achieved its incredible goal of feeding 1 million students annually!

This year, you can be a part of this mission! Get ready for the "Get to Give" campaign, launching in all grocery banners across the country on October 16, 2025, and running until November 2, 2025. During this time, you can easily support by making a donation to PCCC at checkout. And here's the best part: Loblaw will match every dollar you give, up to $2 million! This means your help goes even further for kids.

To get you ready, let's dive into six facts you might not know about PCCC!

1. Tackling hunger in Canada

PCCC’s mission is to remove hunger as a barrier to education. Beyond meals, they provide students with growing and cooking skills to set them up for healthier futures. Reaching 1 million students yearly ensures more kids have the energy they need to succeed.

2. Power Full Kids^TM programs bring food to schools

Through Power Full Kids^TM, PCCC delivers meals directly to schools—safe spaces where all children can access nourishing food. These programs not only feed kids but also empower them with knowledge about nutrition and cooking.

3. Learning online with PowerFullKids.ca

The fun, interactive website engages students in food and nutrition education. Lessons cover everything from pollination to cooking tips, plus games like “Sunny the Bee.” It makes learning about food easy, playful, and memorable.

4. The power of local support

PCCC prioritizes schools in communities close to Loblaw stores and offices . Donations directly benefit kids in the very communities where people live and work.

5. Growing future leaders with Indigenous food sovereignty

Through the Future Growers program, PCCC supports Indigenous communities with hands-on food education using innovative container farms. Students learn STEM, health, and cultural traditions while becoming advocates for sustainable food systems.

6. A legacy of impact

For 36 years, PCCC has been helping children thrive. To date, more than 9.6 million kids have benefited from its programs. This legacy shows the charity’s deep commitment to children’s futures across Canada.

How you can help!

Don't forget to mark your calendars! From October 16th to November 2nd, 2025, join the "Get to Give" campaign. Your donation at checkout, matched by Loblaw up to $2 million, will directly help PCCC continue its vital mission. You also have the option to donate online at https://www.pcchildrenscharity.ca/.(Open in a new tab)

Together, we can ensure every child has the fuel they need to learn, grow, and be a "Power Full Kid"!