Montreal, Quebec – February 5, 2025 – It's now official: a new Maxi^® and Pharmaprix^® have opened their doors on Albiny-Paquette Blvd. in Mont-Laurier. This multi-million-dollar investment in the region has created approximately 95 jobs. The local population will now benefit from simplified access to quality food at low prices, primary healthcare services, as well as a wide range of beauty products and other daily essentials.

Maxi: great quality and exceptional value

The new Maxi in Mont-Laurier introduces the brand's latest concept, offering a simplified and user-friendly shopping experience. Customers will discover a vast selection of local products, cheeses from here, organic and natural products, quality meat cuts, as well as the benefits of the generous Imbattable and PC Optimum^TM programs. The store stands out with its modern decor, warm LED lighting, and playful signage.

“This inauguration reflects our ongoing commitment to making quality products at affordable prices accessible to a growing number of Quebecers and the many families who choose Maxi for their groceries. We know that freshness, quality, and variety are important, and we are proud to offer even more to the communities we serve who are looking for exceptional value," says Patrick Blanchette, Vice-President Maxi.

"My team and I look forward to welcoming customers and helping them discover the freshness and quality of their favorite products at the best prices, in a modern and brand-new environment. We are also committed to playing an active role in the community, supporting local organizations, and making a positive impact in the lives of our customers," says Geneviève Rochon, Maxi Store Manager.

Pharmaprix: Healthcare, Beauty, and Essentials

Wael Tanagy, pharmacist-owner affiliated with Pharmaprix, also, inaugurated a brand-new Pharmaprix, offering a wide selection of beauty products, cosmetics, perfumes, and the popular PC Optimum rewards program. Thanks to its innovative space dedicated to clinical care, this new pharmacy facilitates access to primary healthcare services, including chronic disease management and a complete vaccination service.

"Pharmacists play an essential role in primary healthcare, and our clinic offers convenient access to quality services, thereby helping to ease the pressure on the healthcare system," emphasizes Wael Tanagy, pharmacist-owner affiliated with Pharmaprix.

"The opening of this new branch in Mont-Laurier is a key step for Pharmaprix," states Denis Roy, Vice-President, Pharmaprix Operations. "It provides unparalleled access to beauty products, exclusive brands, daily essentials, as well as local healthcare services offered by dedicated professionals, thus meeting the needs of the community."

A Shared Commitment to the Mont-Laurier Community

Maxi and Pharmaprix are proud to be part in the Mont-Laurier community, not only by offering essential services but also by actively supporting local organizations. On this occasion, the two brands are uniting to support the organization Passe-R-Elle Haute-Laurentides, which operates an emergency shelter for women victims of domestic violence, with Maxi donating $2,500 and the Pharmaprix Foundation for Women's Health also contributing $2,500. This joint support reaffirms their shared desire to make a positive and lasting impact on the lives of the citizens of the region.

About Maxi

Now with over 200 stores, the Maxi^TM banner is recognized as the leader among discount food retailers in Quebec. Present in the Quebec landscape for over 40 years, the Maxi banner deploys various programs and services to help consumers save money without compromising on freshness and quality. Maxi is a member of the Loblaw group, the Canadian leader in food and pharmacy and the country's largest retailer.

About Pharmaprix Inc.

Pharmaprix^TM Inc. is one of the most recognized names in the Canadian retail industry. The company licenses full-service retail pharmacies operating under the Pharmapri^TM name in Quebec (Shoppers Drug Mart^TM in the rest of Canada). With over 1,350 locations conveniently located in every province and two territories, Shoppers Drug Mart^TM and Pharmaprix^TM are among the most convenient retail points of sale in Canada. Pharmaprix^TM is an independent operating division of Loblaw Companies Limited.