Now in its seventh year, the Loblaw^®–Flashfood partnership has delivered more than $295 million in savings while diverting over 105 million pounds of food from landfill nationwide.

BRAMPTON, ON – March 2, 2026 – Loblaw^® and Flashfood mark another successful year of impact, delivering meaningful savings to customers while advancing efforts to reduce food waste across Canada. Through the program, quality food nearing its best-before date ends up on tables instead of going to waste – creating value for customers and reducing environmental impact across hundreds of Loblaw^® banner stores nationwide.

In 2025, this partnership saw more than 21 million pounds¹ of food diverted from landfill and saved customers more than $58 million on groceries. The partnership also continued to expand its reach, welcoming more than 92,000 new Flashfood shoppers nationwide.

Through Flashfood, customers can save up to 50 per cent on everyday essentials. Deals span a wide range of categories, including meat, dairy, seafood, fresh produce, prepared foods and more. Purchases are completed directly in the app, with orders conveniently picked up from the designated Flashfood Zone inside participating Loblaw^® stores.

Since launching in 2019, the Loblaw^® and Flashfood partnership has diverted more than 105 million pounds¹ of potential food waste from landfill supporting the goal of Loblaw^® to send zero food to landfill by 2030.

“Reducing food waste takes practical solutions at scale – and it works best when it’s easy for our customers to take part in,” says Jonathan Carroll, SVP, Superstore Operations and enterprise champion of food waste reduction initiatives at Loblaw^®. “Through our partnership with Flashfood, shoppers can purchase good food at a discounted price before it goes to waste, helping keep it out of landfill while getting great value on everyday groceries.”

“Loblaw has been an exceptional collaborator from the beginning of our partnership together,” said Jordan Schenck, CEO of Flashfood. “They have consistently demonstrated industry leadership by embracing innovation that improves the lives of their shoppers. Their commitment to our shared mission has brought Flashfood to every province across the country and helped thousands of Canadians put fresh, affordable food on the table.”

First launched at Maxi^® grocery stores in 2019, Flashfood is available in over 900 Loblaw^® grocery stores and franchise locations across Canada, including select No Frills^®, Maxi^®, Real Canadian Superstore^®, Real Atlantic Superstore^®, Loblaws^®, Real Canadian Wholesale Club^®, Zehrs^®, Your Independent Grocer^®, Provigo^® and Dominion^® stores in Newfoundland and Labrador.

For all Loblaw^® and Flashfood partner locations, visit flashfood.com/locations/home(Open in a new tab).

To learn more about Loblaw^® and its’ commitment to food waste reduction, visit https://www.loblaw.ca/en/food-waste/.

To learn more about Flashfood, visit flashfood.com(Open in a new tab).

About Loblaw Companies Limited: Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose, Live Life Well^®, puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at almost 1400 Shoppers Drug Mart^® and Pharmaprix^® locations and almost 500 grocery stores; PC Financial^® financial services; Joe Fresh^® fashion and family apparel; and four of Canada’s top consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President’s Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw’s issuer profile at www.sedar.com(Open in a new tab).

For all media inquiries, please contact our public relations team at: pr@loblaw.ca(Open in a new tab)

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at discounted prices. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 145 million pounds of food from landfills while saving its shoppers more than $370 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.(Open in a new tab)

¹ Flashfood calculates the approximate pounds of food diverted from landfill using a methodology that incorporates the total dollar value of food sold on the app, average retail price per pound (based on data from US Bureau of Labor Statistics and Statistics Canada, which is updated annually based on prior year prices) and an assumed average 50% discount across all products.