Showing Canadians that convenience doesn’t mean sacrificing on quality

Brampton, ON October 6, 2025 – Loblaws^®, Zehrs^®, and Your Independent Grocer^® announced an exciting new multi-platform advertising campaign featuring acclaimed culinary personality and television star, Antoni Porowski. This campaign features Porowski enjoying the comforting, meals and desserts from the Loblaws Meals department. Every spot highlights the bond between food and nostalgic feelings. Loblaws helps Canadians find the perfect bite that tastes like home, no matter what their mood or where they are.

The new “From our home to yours” campaign kicks off with a heartwarming, Thanksgiving-themed spot. It showcases Porowski, not just in a Loblaws Meals department, but within a cozy living room setup he's created right inside the store. He's seen enjoying various new Loblaws Meals department items such as the Turkey Cranberry Sliders. As he savours each dish, the spot conveys how the meals and desserts transport him to the comfort of his own home, embodying the true spirit of bringing our food to you. The “From our home to yours” campaign illustrates how Loblaws Meals department offers quality and convenience, in a fun and engaging way.

"We are incredibly excited to collaborate with Antoni Porowski on this new campaign. His passion for tasty food and creating welcoming spaces perfectly aligns with our commitment to deliver delicious, convenient, and quality meals that feel like home." says Shelley Tangney, VP of Marketing for Super Market at Loblaw. "Antoni’s ability to make food approachable and comforting will resonate deeply with our customers, helping us highlight the Meals department and showing that you don’t have to sacrifice quality for convenience."

Loblaws Meals department offers the convenience of prepared meals and desserts, delivering quality and care, and provides a variety of solutions for entertaining and hosting as Canadians prepare for the holiday season, with options such as:

• Power Bowls: Available in delicious flavours such as Buffalo, Shawarma, and Mexican, priced at $8 each.

• Family-Sized Entrée – Hearty, shareable meals perfect for gatherings.

• Turkey Cranberry Sliders – A seasonal favourite for easy entertaining, available as $16 trays.

• Family Meal Deals – Value-packed bundles designed to save time and energy, such as the Wings Family Deals.

Customers are invited to explore the extensive range of meals and desserts at participating Loblaws^®, Zehrs^®, and Your Independent Grocer^® locations in Ontario.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^®  and President's Choice^® . For more information, visit Loblaw’s website at www.loblaw.ca