Meat your match

Seasoned or unseasoned? That is the question…among many others, so hang on to your sauces because we're about to unpack a very meaty topic. 

Think about the last time you walked into one of our stores to buy meat or seafood. Did you grab the first thing you saw? Probably not. For many of our customers, selecting the star of their dish is a thoughtful process. It’s not just about what looks good, but also about what fits their busy lives, family size, chef game, and even their budget. Our teams understand these different needs, which is why we work hard to make sure our aisles have something for everyone. 

Consider the fundamental options – fresh, frozen and ready-to-eat. For the culinary wizard who loves to build flavours from the ground up, they can seek out specific cuts for their weekend roast or their ideal oceanic perfection for a special dinner – valuing the ability to control every aspect of the cooking process from start to finish. These customers appreciate the quality and variety available, allowing them to bring their culinary visions to life. 

Then there’s the savvy planner or the busy individual who values efficiency AND convenience. Frozen offers incredible flexibility and cost-effectiveness. It allows customers to stock up, manage their budget and have protein on hand whenever inspiration strikes or a quick meal is needed. And for those moments when time is of the essence, our ready-to-go options are a true hero. Imagine grabbing something perfectly roasted and seasoned with all your favourites after a long day? That’s what we call doubling down on seamless solutions that fit perfectly into hectic schedules. 

Beyond fresh, frozen, or readymade, customers are also thinking about how much work they want to do. The ‘seasoned or unseasoned’ debate highlights a key customer preference. Some prefer their proteins plain – eager to infuse it with the signature spices and marinades of their choice and others are looking for maximum convenience and flavour right out of the package. For them, our pre-seasoned proteins are a godsend, offering a palate-pleasing shortcut without compromising on taste.  

Practical considerations like weight and quantity matter too. A single person might just need one filet, while a family of four needs a larger pack. We meticulously plan our packaging to offer a variety of weights and sizes, ensuring customers can purchase exactly what they need for their households, big or small.  

And of course, freshness is paramount. Shoppers want to know how ‘fresh’ is fresh and how long it will last until they plan to use it. Our teams are diligent in managing inventory and displaying products with clear expiry dates, giving customers confidence in the quality and longevity of their purchase. 

From our value-focused banners to those with premium offerings, our strategy is always to listen and adapt. We know that every shopping trip is unique and by offering a wide variety of fresh, frozen and ready-to-eat options, we empower our customers to make choices that best suit their lifestyle.