Hard Discount Retailer Brings Unbeatable Value to West Kelowna

July 10, 2025, Brampton, ON – No Frills^®, Canada’s leading hard-discount grocery retailer, is thrilled to announce the grand opening of Edward’s No Frills^® in West Kelowna. The opening will take place on Thursday, July 10, 2024, at 8:00 a.m., located at 26-2484 Main St, West Kelowna, BC. This marks the first No Frills^® location in the West Kelowna community and reinforces No Frills^®' dedication to providing exceptional value, building strong community ties, and supporting local organizations.

Nestled between Okanagan Lake and scenic mountain views, Edward’s No Frills^® is set to become a cornerstone of the West Kelowna community. The store will create approximately 55 new jobs and provide access to affordable, quality groceries and everyday essentials — making it easier for local families to enjoy everything from backyard barbecues to picnics at Gellatly Bay, without breaking the bank.

“As a West Kelowna resident for five years, I’ve been captivated by the community’s small-town charm, its incredible natural beauty, and its strong sense of connection,” said Store Owner Edward Lennie. “I am incredibly excited to bring No Frills' commitment to value and quality right here to my neighbours. This store is about more than groceries; it's about building lasting relationships and being part of a tight-knit community that supports one another.”

The store will offer a wide selection of fresh, local Okanagan produce—including seasonal fruits like cherries, peaches and apples as well as local berries—alongside multicultural products and everyday essentials tailored to the diverse needs of West Kelowna residents, from young families to retirees enjoying lakeside living. To celebrate the grand opening, the first 100 customers on opening day—and each of the following two days—will receive a free giveaway bag. Edward’s No Frills^® looks forward to becoming a trusted stop for everything from weekly grocery runs to last-minute wine tour snacks.

Edward has been with Loblaw for 28 years and started his journey as a part-time clerk at Real Canadian Superstore. He went on to manage eight stores in the Lower Mainland and served as District Manager for the Okanagan region for three years. “We’re so excited to finally open our doors and welcome the West Kelowna community,” said Edward. “We envision our store as a place where neighbours and families can connect, stock up on fresh food, and enjoy unbeatable prices — all with the laid-back energy that makes West Kelowna so special.”

As part of its opening celebration and community commitment, Edward’s No Frills^® will donate $2,000 to the West Kelowna Food Bank, helping support local families and residents. The store also partners with Flashfood, a program that reduces food waste while offering customers significant savings on fresh produce and grocery items.

Edward’s No Frills^®, located at 2484 Main St, West Kelowna, BC is open every day of the week from 8:00 a.m. to 9:00 p.m.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw’s issuer profile at www.sedarplus.ca(Open in a new tab).