November 27, 2025, Brampton, ON – Sydney River, get ready to experience your Real Atlantic Superstore like never before! On November 27, 2025, at 8 AM, visit us at 1225 Kings Road, Sydney, NS to experience more fresh choices, more international flavours, and even more convenient meal solutions. This store is set to enhance your everyday grocery run, all designed to bring exceptional value every day.

"We are thrilled to unveil this new look and expanded assortment to our customers in Sydney River," says Kevin MacDonald, Store Manager. "Many of our colleagues have been with us since the store opened, and their deep connection with the community, combined with our fresh new approach, truly makes this store special. I've seen firsthand the strong rapport our team builds with customers, and this renovation reflects our ongoing commitment to providing an exceptional and inspiring grocery experience, right here in the heart of Sydney River.”

The store will now feature the following expanded sections:

• Natural Foods: The dry and dairy natural foods department offers a wide array of organic, gluten-free and vegan options.

• More Grab and Go Options: For quick and convenient lunch and dinner pickups or weekend entertaining options, with even more variety of cut cheese.

• International foods: Our enhanced multicultural selection offers a flavourful experience, featuring T&T products alongside Middle Eastern, South Asian, Caribbean, East Asian, Halal, and British selections.

• Expanded Meals: For those busy days, our hot meals department has expanded significantly, featuring rotisserie chickens, ribs, samosas, and much more, all ready to take home.

The store also offers more value for customers than ever before such as special weekly, monthly and even year-long pricing on many grocery essentials – with large and colourful signage that makes deals easier to find, from “Price Drop” and “Hit of the Month,” to “PCO Member Only,” “Hot Deals”. Policies like Fresh Promise (If it’s not fresh, it’s free) further enhance the shopping experience.

The deep connection to the community is at the heart of Real Atlantic Superstore's commitment to Sydney River. This is demonstrated through our proud partnership with Caleb's Courage—a vital local organization dedicated to 'helping little superheroes fighting BIG battles' by supporting pediatric palliative care and oncology at the Cape Breton Regional Hospital and assisting local families with critically ill children—while also supporting local initiatives, sponsoring community events, and fostering strong relationships that benefit our neighbours. We are also pleased to continue our partnership with Flashfood, which helps us reduce food waste and offer savings to our customers, benefiting both the community and the environment.

The Real Atlantic Superstore Sydney River, located at 1225 Kings Road, Sydney, NS will be open Monday to Saturday from 7 AM to 10 PM, and Sunday from 7 AM to 9 PM.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers. Loblaw’s purpose, Live Life Well^®, puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at almost 1400 Shoppers Drug Mart^® and Pharmaprix^® locations and almost 500 grocery stores; PC Financial^® financial services; Joe Fresh^® fashion and family apparel; and four of Canada’s top consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President’s Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw’s issuer profile at www.sedar.com(Open in a new tab).