Your East Winnipeg Superstore Glow-Up is Complete

Winnipeg, Manitoba – May 1, 2025: Get ready, East Winnipeg! The Real Canadian Superstore at 1578 Regent Avenue West has been totally transformed, and we're re-opening the doors on May 1, 2025, at 7:00 a.m. to show you what's new. This newly renovated store now offers an even wider selection of International Foods, a brand-new Beauty Department, a revamped Home and Toy Department, an expanded selection of Natural Value items, and a larger assortment of local vendor products – all with great value for your everyday needs.

“We've poured our hearts into making this Superstore the best it can be for our community, offering exceptional value on everything you need,” said Naresh Thakur, Store Manager. “We’re more than just a grocery store; we’re a connection to home, culture, and each other. We make it easy for newcomers to find familiar ingredients and encourage everyone to explore new flavours. We believe we’re making the community stronger, together.”

At Real Canadian Superstore, we're bringing you the fresh produce, meat & seafood, bakery items, and a pharmacy, all in one place. In addition to bold, bright lighting and eye-catching in-store signage, the renovated store includes the following revamped sections:

• Beauty Department: Offers complimentary makeup consultations with a beauty advisor to help you look and feel your best.

• Kids Zone & Sweet Shop: A paradise of toys and treats, with industry-leading activations that can be seen outside the aisles.

• Pet Department: Everything you need to pamper your furry friends.

• Home Department: From small appliances, home organization, outdoor decor and more, the home department offers customers the latest trends to help them create their dream homes.

• International foods: Our enhanced multicultural selection is packed with flavour, including T&T products

• Local vendors: Customers will find local vendors across the store, showcasing our commitment to supporting Canadian businesses.

The store also offers more value for customers than ever such as special weekly, monthly and even year-long pricing on many grocery essentials – with large and colourful signage that makes deals easier to find, from “Price Drop,” “Always $” and “Hit of the Month,” to “PCO Member Only,” “Hot Deals” and more. All Superstore locations have also returned to offering more frequent themed events on an ongoing basis. And policies like the Fresh Promise (If it’s not fresh, it’s free) will also enhance customers’ shopping experience.

Naresh Thakur, has been with Loblaw for 33 years, starting as a photolab colleague in 1990 and progressing through various management roles, including grocery department manager and assistant store manager. Naresh Thakur has been a store manager for 11 years, demonstrating a long-standing commitment to the company and its customers.

As part of the store’s commitment to supporting the local community, Real Canadian Superstore actively partners with Second Harvest, donating edible surplus food to local charities and food banks. The store also supports the Winnipeg Pride Parade, The Children’s Rehabilitation Foundation, and the Leukemia & Lymphoma Society of Canada.

Real Canadian Superstore, located at 1578 Regent Avenue West, is now open Sunday to Saturday, 7:00 AM to 10:00 PM.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw’s issuer profile at www.sedarplus.ca(Open in a new tab).