November 28, 2018

Get a Cluck, Give a Buck: Atlantic Superstore® and Dominion® Stores Launch PC Children's CharityTM Day

HALIFAX, Nov. 28, 2018 /CNW/ - On November 29, Loblaw Companies Limited (TSX: L) will celebrate the first-ever PC Children's CharityTM Day, where $1 from every $5* Crispy Chicken Sandwich Combo sold at select Atlantic Superstore® and Dominion® stores will go to increasing access to good food and food education for local children.

This one-day event will aim to raise money to help put the power of food in the hands of Canadian children. From creating nutrition focused curriculums to providing meal programs in-school during the summer and on the weekends, PC Children's CharityTM Day will provide good food and food education to Canadian children. It will help create a foundation for them to learn and grow.

"We're grateful to all the Atlantic Superstore® and Dominion® shoppers who continue to support our efforts to feed and educate children about the importance of good nutrition," says Lisa Battistelli, Executive Director, President's Choice Children's CharityTM. "Whether it's making sure students have breakfast to start their school day off right, teaching them how to grow their own fruits and vegetables, the money raised on PC Children's CharityTM Day will boost our efforts to help keep children well-fed so they can continue to make a positive contribution to the world around them."

PC Children's Charity™ Facts:

  • In 2018, PC Children's CharityTM became the largest charitable funder of school meal programs in Canada

  • In 2017, PC Children's CharityTM committed $150 million over the next 10 years to tackle childhood hunger

  • Since 2008, PC Children's CharityTM has provided funding to more than 24,800 nutrition programs, providing a nutritious meal to more than 3.6 million children across Canada

  • PC Children's CharityTM administration and operation costs are fully funded by Loblaw Companies Limited (Loblaw), ensuring that 100% of every dollar donated goes directly to helping children

* Plus applicable taxes.

About PC Children's Charity™  Founded in 1989, PC Children's CharityTM has granted more than $175 million to help more than four million children. In 2017, it pledged an additional $150 million over ten years to increase access to good food and food education for children across the country, providing them with a foundation to learn and grow and empowering them to make a positive contribution to the world around them.

The charity's administration is fully funded by Loblaw Companies Limited. For more information or to donate online, visit

About Loblaw Companies Limited   Loblaw Companies Limited is Canada's food and pharmacy leader and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® financial services; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®.

SOURCE Loblaw Companies Limited

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