Edmundston, New Brunswick – October 15, 2026 – Maxi is proud to celebrate the completion of the conversion of the former Atlantic Superstore, located at 577 Victoria Street in Edmundston. With this transformation, the more than 80,000-square-foot store now offers residents the full Maxi & Cie experience, focused on freshness, variety and low prices – all in a newly renovated environment.

The store's approximately 120 employees are pleased to welcome customers to the refreshed location. The celebration was attended by several guests, including Eric Marquis, Mayor of Edmundston, Eric Provencher, Maxi District Manager, and Sébastien Morin, Store Manager.

“At a time when consumers are looking more than ever to get the most value for their money, our priority is to offer fresh, quality products at low prices. This new Maxi store in Edmundston reflects our commitment to making our offering accessible to even more families,” said Patrick Blanchette, Senior Vice President, Maxi.

To mark the completion of the conversion and reaffirm the store's commitment to the community, Sébastien Morin, Store Manager, presented a $2,500 donation to Atelier R.A.D.O., a local organization that collects unsold food products from the store, among other initiatives, to give them a second life. This contribution further strengthens the existing relationship between the store and the organization, while demonstrating the importance Maxi places on supporting the Edmundston community.

“My team and I are delighted to celebrate the completion of this transformation with the people of Edmundston. Together, we are committed to offering our customers fresh products, a wide variety of choices and, above all, low prices every day. We are proud to continue supporting our community and providing a shopping experience that meets the needs of local families,” said Sébastien Morin, Store Manager.

Customers can enjoy a wide range of fresh products, a diverse selection of local offerings – from Acadian favourites to beloved Quebec products – as well as organic and natural options. The store also features Joe Fresh clothing, home accessories and PC Express, which allows customers to order their groceries online.

For even greater savings, customers can take advantage of Maxi's “Imbattable. Point final!” price-matching policy, which matches prices offered by other major grocery retailers, as well as the PC Optimum rewards program and its mobile app.

About Maxi

Known for its commitment to low prices, Maxi offers customers a wide selection of fresh, quality food products at affordable prices. For more than 40 years, Maxi has introduced a variety of programs and services to help families save on their everyday purchases without compromising on freshness, quality or variety.

Media inquiries:

Geneviève Poirier Senior Manager, Communications Loblaw Companies Limited

pr@loblaw.ca(Open in a new tab)