A multi-million-dollar investment, 75 new jobs and an expanded selection of local products for Beauce consumers. 

Saint-Georges, Québec – October 29, 2026 – It's official: a new Maxi^® store is opening its doors at 17340 Lacroix Boulevard in Saint-Georges, Québec. This multi-million-dollar investment in the region will create 75 jobs and contribute to the economic vitality of the Beauce region. With this new location, Maxi continues its commitment to offering Quebecers fresh, quality groceries at low prices, while giving local and regional suppliers a prominent place on its shelves. 

The new Maxi features the banner's latest store concept, offering a simple and welcoming shopping experience. Customers will discover a wide selection of fresh produce, quality meats, local cheeses, organic and natural products, as well as the benefits of the Imbattable and PC Optimum programs. The store also features modern décor, warm LED lighting and playful signage. 

"This new store opening reflects our commitment to making quality groceries accessible at low prices to a growing number of Quebecers. We are especially proud to open a second store in Saint-Georges and offer families in the region a shopping experience that combines freshness, variety and savings, while showcasing products from right here at home," said Patrick Blanchette, Senior Vice President, Maxi. 

"We are very excited to welcome residents of Saint-Georges and the surrounding communities to their new Maxi. Our team is ready to introduce them to a modern store, a wide variety of fresh products at low prices and a selection of local products that we are particularly proud of. We want to become a go-to shopping destination for families in the region and play an active role in our community," said Jean-Philippe Deschamps, Store Manager. 

Showcasing the Flavours of Beauce 

True to its commitment to promoting local products, Maxi is marking this opening by expanding its selection of products from local and regional suppliers. Customers will be among the first to discover Émilie's maple syrup from Miel d'Émilie, a company based in Saint-Sylvestre. They will also find pizzas from Aliments Bégin, ready-to-eat meals and the famous tourtine from Chez Gérard, a growing Beauce-based business whose products are now available in more than 35 Maxi stores. The selection also prominently features fresh cheeses and cured sausages from Pépite d'or, a supplier located near the new store, Beauceron cheese from Fromagerie Gilbert, products from AquaBeauce, ciders from Roy de la pomme, and products from Saucisse Giroux, a company participating in Loblaw's small supplier program. 

"We are incredibly proud to see our products featured in this new Maxi, right here in Saint-Georges, where our restaurant and production facility are located. At Chez Gérard, we've always been passionate about introducing our products to as many people as possible. Thanks to our partnership with Maxi, our products are now available in more than 35 stores across Quebec, and we continue to grow. It's a wonderful recognition of our team's hard work and an opportunity to showcase Beauce's culinary expertise well beyond our region," said Amélie St-Hilaire, President, Groupe Gérard. 

This selection reflects Maxi's commitment to supporting local businesses, introducing customers to the flavours of the region and helping local producers reach a broader audience. 

A Commitment to the Community 

Beyond its grocery offering, Maxi aims to establish lasting roots in the Beauce community by encouraging local purchasing and contributing to the vitality of the regional economy. To mark the opening of the new store, Jean-Philippe Deschamps presented a $2,500 donation to Moisson Beauce, a Maxi partner working to fight food insecurity in the region. 

About Maxi 

With more than 200 stores, Maxi is recognized as a leader in discount grocery retailing in Quebec. A fixture in the Quebec market for more than 40 years, Maxi offers a variety of programs and services that help consumers save without compromising on freshness or quality. Maxi is part of Loblaw Companies Limited, a Canadian leader in food and pharmacy retailing. 

Media Contact: 

Geneviève Poirier  Senior Manager, Communications  Loblaw Companies Limited  pr@loblaw.ca(Open in a new tab)