Loblaw supports young entrepreneurs fighting food waste and food insecurity
For many involved in the grocery industry, food waste might seem like an unfortunate but inevitable part of the business. But a group of students at Okanagan College in British Columbia is hitting back at that idea with a venture that turns the unwanted (too big, small, or unusually shaped) apples deemed unfit for sale into a sold out apple juice. “When you have a glass of their apple juice, it’s like tasting a piece of apple pie,” says Peter Boyd, owner of Peter’s Your Independent Grocer in Kelowna, which stocks the product. “The products are delicious – and it’s helping showcase Loblaw’s alignment with innovative brands that are making an impact.”