March 13, 2018

PC Optimum members will soon be able to fill up on points at Esso stations

Loblaw Companies Limited and Imperial team up to provide PC Optimum members with more than 4,500 locations to earn points.

BRAMPTON, ON, March 13, 2018 /CNW/ - Loblaw Companies Limited (TSX:L) and Imperial today announced they are teaming up to provide more convenience and value to Canadians. This summer, PC Optimum members will be able to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations.

"We introduced the PC Optimum program to give our customers more places to earn points and more ways to treat themselves – on food, health, beauty or apparel," said Jim Noteboom, Senior Vice President, Loyalty, Loblaw Companies Limited. "Expanding our relationship with Imperial means our members can now earn PC Optimum points in more than 4,500 locations across the country. And that adds up quickly."

PC Optimum members will earn 10 points per litre on fuel, and 10 points per dollar on eligible convenience store or car wash services at Esso stations. Registered members may also receive targeted offers. Additionally, customers using a President's Choice Financial Mastercard® at Esso and Mobil stations will continue to have the ability to accelerate their earnings potential as they do today. 

PC Optimum points can be redeemed for almost anything at close to 2,500 Loblaw and Shoppers Drug Mart banner stores including Real Canadian Superstore, Atlantic Superstore, City Market, No Frills, Independent, Zehrs, Loblaws, Shoppers Home Health Care and online at Loblaw-owned grocery websites, and

"The PC Optimum loyalty program will reward our loyal customers for their everyday purchases and gives them opportunities to earn more PC Optimum points," said Jon Wetmore, vice president, Imperial Downstream. "This is an exciting collaboration that demonstrates Imperial's continuing commitment to investing in product innovation and industry-leading marketing and reward programs."

The PC Optimum program launched February 1, 2018, bringing together two of Canada's favourite loyalty programs, PC Plus and Shoppers Optimum. The program includes elements of the original loyalty programs that Canadians love, including weekly personalized offers and exclusive point-earning and redemption events.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

About Imperial

After more than a century, Imperial continues to be an industry leader in applying technology and innovation to responsibly develop Canada's energy resources. As Canada's largest petroleum refiner, a major producer of crude oil and natural gas, a key petrochemical producer and a leading fuels marketer from coast to coast, Imperial remains committed to high standards across all areas of its business.

SOURCE Loblaw Companies Limited

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