January 18, 2022

PC OptimumTM redemption now available at Esso stations; Esso Extra program has ended

Customers can now redeem PC Optimum points for fuel and car wash rewards at more than 2,000 Esso stations across Canada

Toronto, Ontario – January 18, 2022 – Loblaw Companies Limited (TSX: L, “Loblaw”) and Imperial have provided PC OptimumTM members the opportunity to earn billions of points since the program launched at EssoTM stations in August 2018, and starting today, members can now redeem their PC OptimumTM points at Esso stations for fuel and car wash rewards.

“Imperial is delighted to announce our expanded partnership with Loblaw, which offers Canadians the opportunity to now redeem PC OptimumTM points at Esso stations across Canada,” said Amy Newman, Retail Sales and Marketing Director, Imperial. “This partnership provides industry-leading value through the PC Optimum program, rewarding customers on items they purchase most. I’d also like to thank our Esso Extra members for their loyalty and offer a warm welcome to the expanded PC OptimumTM program.”

With the launch of the expanded loyalty program, PC OptimumTM members can now start redeeming points at Esso stations – 10 cents off per litre (maximum 40 litres) when redeeming 4,000 points and a free car wash when redeeming 10,000 points. There is a limit of one redemption per day. As they have since 2018, PC OptimumTM members will continue to earn 10 points per litre on fuel and 10 points per dollar on eligible convenience store or car wash services at Esso stations nation-wide.

"The PC OptimumTM program was designed to reward Canadians on their purchases of things they need most – food, health, beauty and apparel, and through our relationship with Imperial, fuel,” Ryan Markle, Senior Vice President, Loyalty, Loblaw Companies Limited. “With today’s announcement, members can now earn and redeem points at more than 4,500 locations across the country, making real savings and real rewards easy.”

Registered PC OptimumTM members may also receive targeted offers to accelerate their earning potential. Additionally, customers using a PC® Mastercard® credit card at Esso stations will continue to earn at least 30 points per litre in total (the equivalent of 3 cents per litre in points) on regular grade fuel, or 40 points per litre in total (the equivalent of 4 cents per litre in points) on premium grades of gasoline.

As previously communicated, Esso Extra members can convert remaining Esso ExtraTM points to PC OptimumTM points through April 30, 2022. Esso Extra points can be converted in-store at any Esso station nationwide or online at

For customers transitioning to the PC OptimumTM program, there are resources available online or through the customer support team.  Visit for details.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

About Imperial

After more than a century, Imperial continues to be an industry leader in applying technology and innovation to responsibly develop Canada’s energy resources. As Canada’s largest petroleum refiner, a major producer of crude oil, a key petrochemical producer and a leading fuels marketer from coast to coast, Imperial remains committed to high standards across all areas of its business.

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