May 19, 2022
President’s Choice® Welcomes Summer with Over 100 New PC® Products and Recipes
Canadians can find entertaining inspiration in the new PC® Insiders Report™ summer edition
BRAMPTON, ON, May 19, 2022 – Historically, the May long weekend has been the unofficial start to summer in Canada. This year, to kick-off the season, President’s Choice® is launching the PC® Insiders ReportTM, a well-loved playbook to help Canadians make the most out of their summer.
The new PC® Insiders ReportTM summer edition, arriving in stores and online today, is packed with more than 100 new products, recipes and entertaining ideas, to help make every summer occasion just a little more delicious. At less than 80 days long, summers are fleeting and Canadians need to take every opportunity to indulge in outdoor dining experiences, try a new recipes on the grill, or have that second popsicle while cooling off by the water as the sun sets.
"It’s time to fire up the BBQ, entertain outdoors and simply enjoy the season with good food," says Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited. "We are on a mission to bring new innovation to your table – from plant-based options for the grill, to the latest restaurant-inspired cocktail, or a pizza oven at a great price - it’s all arriving in our stores (and in the PC Insiders Report) for the summer.”
Whether you’re cooling off with a frosty treat from the freezer or expanding your family’s taste buds with new flavour profiles, there is something for everyone in the PC® Insiders ReportTM summer edition.
This year’s top picks include:
PC® Pizza Oven -Restaurant-quality pizza in your backyard: Retailing at just $299, this propane-powered portable pizza oven heats to 500°C (932°F) and includes a square cordierite pizza stone for authentic restaurant-style pizzas.
PC® Maple Cedar Planked Salmon – Pre-soaked to make it easy: Grilling seafood gets pushed to the next level with this maple, soy and ginger marinated ASC-certified Atlantic salmon.
PC® Plant Based Chickpea and Sweet Potato Burger - Made with real chickpeas and real sweet potatoes: A great tasting falafel-like burger that has chunks of sweet potato and ground chickpea with a crispy rice flour coating for the perfect crunchy outside.
PC® Black Label Gold BBQ Sauce - Authentically inspired by South Carolina Gold BBQ Sauce: Its mustardy base gives this sauce its golden colour and tangy flavour and makes it deliciously different from many sweet tomato-based formulas
PC® Pomegranate Lemonade- Made with the juice of real pomegranates: With Middle Eastern food inspiration growing, this lemonade is an ideal mix of sour and sweet. Great on its own or crafted into a delicious cocktail.
PC® Raspberry Hibiscus Pop -100% real raspberries with a kiss of hibiscus extract: A delicious sweet treat with the lively and floral flavour of hibiscus, ready to be enjoyed with family or while entertaining friends.
PC® Chocolate Cream Pie -Real milk chocolate, real cream – 100% Decadent: A pressed dark cocoa cookie crust filled with a rich, milk chocolate cream pudding and topped with lightly sweetened whipped cream dollops.
PC® products are available at Loblaw banner stores across Canada, including Loblaws®, No Frills®, Real Canadian Superstore®, Shoppers Drug Mart® and Zehrs®. For summer food and entertaining inspiration, get your copy of the PC® Insiders ReportTM summer edition at your nearest Loblaw-owned location, or view your digital copy now at pc.ca.
About Loblaw Companies Limited:
Loblaw Companies Limited is Canada’s food and pharmacy leader, with almost 200,000 full and part-time employees working in more than 2,400 corporate, franchised and Associate-owned locations in communities across the country. Loblaw is proud to serve millions of Canadians each week with a wide range of products, including grocery, pharmacy, health and beauty, no-fee financial services, apparel, general merchandise, and wireless mobile products and services.
Loblaw delivers on its purpose – Live Life Well – by providing its customers with convenient locations, more than 1,050 grocery stores that span the value spectrum from discount to specialty, full-service pharmacy at more than 1,800 locations, and leading consumer brands including Life Brand®, no name®, President's Choice® and Joe Fresh®.