December 15, 2020

Real Canadian Superstore brings much needed holiday spirit, and groceries, to the residents of Apsley and North Kawartha

Brampton, ON. December, 15, 2020. The recent fire at the only grocery store in Apsley, ON, has left the town without access to food and other supplies during the holidays.  We have worked with the store for years, and we’d like to help while they focus on rebuilding.

Real Canadian Superstore has worked with the township of North Kawartha to find a temporary solution to help residents as they prepare for the holidays.  Through PC Express, the company will bring online grocery orders from one of its closest stores to the town, for curbside pickup at the North Kawartha Community Centre. In addition, the company has been in touch with the North Kawartha Food Bank and will be providing $5,000 worth of most-needed products.

"When we heard about the fire in Apsley, we immediately wanted to help.” said Lauren Steinberg, Senior Vice President, Loblaw Digital. “The Real Canadian Superstore team in Peterborough along with our team at Loblaw Digital (who runs our PC Express service) were able to bring this all together quickly, adding extra help to prepare the orders and putting together some much needed items for the food bank.  Hopefully, this can help the residents of Apsley and North Kawartha have a happy holiday season.”

“I can’t thank them enough!” said North Kawartha Township Mayor Carolyn Amyotte.  “At a time when our town has suffered such a tragic loss and really needs some holiday cheer, we are very grateful to Real Canadian Superstore for their generous offer of support for our community.”

Residents can place online grocery orders for pickup at the North Kawartha Community Centre on December 20, 21 or 22 by visiting As with any PC Express pick up order, the prices and sales are the same as shopping in the store, and the company has waived all pick up fees. The truck will bring approximately 80 orders per day to the town with four different timeslots available each day.

Customers who require assistance placing an order or creating a PCid account can reach out to the PC Express customer service team at 1-844-295-8219.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® financial services; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®.

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