Something for everyone

You know those days when life asks for everything at once? 

The snack drawer is empty. Dinner must be quick, but not boring. An accidental spill happened after dinner and now someone needs a plain white shirt by tomorrow. The bananas are for smoothies, so looks don't matter...or someone suddenly doesn't like smoothies and now the bananas must be pristine.  

This is where value gets interesting because it starts to look less like one thing and more like a set of choices. 

Value doesn’t mean the same thing to everyone and it's not always about finding the lowest price. Sometimes it is. But sometimes it's also about convenience, ingredients, solving a problem or making something considered ordinary feel more special. 

Picture a busy weeknight dinner scramble that needs to go from ‘what do we have?’ to something people actually want to eat. President’s Choice^® and No Name^® can help keep meals moving with dishes that disappear faster than expected. If the plan includes produce for something like a soup, No Name Naturally Imperfect^TM can be a smart fit because a carrot doesn’t need to win a beauty contest to do its job. 

hen there are the meals where dietary needs aren’t up for debate. PC^® Blue Menu^TM and PC^® Organics are options for customers looking for more specific food choices that fit their lifestyle.  

Value in our control brands also shows up far beyond the grocery cart.  

When that unexpected social event is heading your way, so a standard grocery run turns into a catwalk moment with Joe Fresh. When getting ready glam needs Quo Beauty^® to feel more fun and fresh, without breaking the bank. Or when an empty bandage box is in the medicine cabinet because someone took the last one and Life Brand^® shows up to save the day.  

Together, these brands reflect a simple idea: Canadians shop for different reasons, with different budgets, priorities and moments in mind. They work together because people’s lives do not fit into one single shopping lane. Each have a different role to play. Not better or worse. Not one-size-fits-all. Just different kinds of useful, for different kinds of days.  

That is the real value behind our control brands. Not a single promise or price point, but a range of options that can meet customers where they are.  

Because life is full of moments and chances are, we probably have a brand for that.