2024 ESG Report
1.0 General information about this notice
This notice provides our customers (“you”) with information about how you may receive interest-based advertisements on Loblaw’s and third-party websites and mobile applications.
“Interest-based advertisements” are advertisements tailored to your potential interests based on how you shop at Loblaw and interact with Loblaw’s and third party websites and mobile applications.
It is important to us that you receive advertisements relating to our products and services or third-party products and services that are relevant to you. When we provide interest-based advertisements, these advertisements may:
Promote Loblaw, its affiliates and/or its associated banner stores, products and services;
Promote third-party products and services through Loblaw’s retail media network.
This notice is governed by the Loblaw Privacy Policy. If there is any inconsistency between this notice and the Loblaw Privacy Policy, the Loblaw Privacy Policy will prevail.
For more information on how we collect, use and share your personal information, and your privacy choices, please visit the Loblaw Privacy Policy.
Examples of Interest-Based Advertisements:
2.0 What information do we collect?
To deliver interest-based advertisements on our and third-party websites and mobile applications (including social media platforms), we and our advertising partners may use unique identifiers assigned to your device, browser or mobile application as well as your hashed (de-identified) email address or phone number to collect information about your activity across Loblaw and third-party websites and mobile applications. The information we collect includes:
Content you interact with (e.g., when you view a product or service, visit a web page, or scroll through or click on an advertisement); and
How you shop at Loblaw (e.g., grocery, cosmetics, apparel, household goods, and other products and services you purchased in our stores using your PC Optimum account, or through our websites and mobile applications using your online accounts.
3.0 How do we use this information?
We may use your information collected in accordance with Section 2.0 for interest-based advertising purposes.
We use this information to infer which general advertising categories may be of interest to you (e.g., beauty buyers, coffee buyers, organic product buyers). We also use it to evaluate the effectiveness of media campaigns and to understand how well our and third-party products and services advertising performs with different interest-based audience groups.
We will not use your personal health information, personal financial information, and sensitive product information (i.e., data about your personal lifestyle choices or products which may be of an intimate nature such as weight, political or religious affiliations, etc.) for interest-based advertising purposes, without your express consent.
Our retail media network provides its clients with certain managed and self-service capabilities to reach Loblaw customers with interest-based advertisements on our websites and applications and other third-party owned properties, including by engaging in similar data-sharing practices with third party platforms described under Section 4.0.
In addition, we measure and report on the effectiveness of media campaigns as a commercial offering. This may include campaigns we run for our clients, as well as campaigns delivered by third-party advertising networks (including broadcasting services providers, or other advertising or social media platforms) to their own customers. For this purpose, we use privacy-sensitive tools, such as data clean rooms, designed to ensure that your personal information is not shared with our clients and third-party advertising networks except as described in Section 4.0 below. The insights we generate may include, for example, the percentage of customers who received an advertisement, the websites and mobile applications where the ad campaign performed best, and estimated sales conversion.
4.0 How do we share this information?
We share limited personal information (e.g., hashed email address and/or phone number) with our service providers, certain social media platforms and other organizations who we partner with, to ensure that the ads you see are more relevant to you.
We do not sell your personal information to any organization or person; the only exception to this would be if we sell or transfer any part of our business.
5.0 What are your privacy choices?
You can opt-out from receiving interest-based advertising by changing your settings in your PC Optimum account, contacting our Customer Relations Centre at 1-800-296-2332, or by submitting your request in writing to the Loblaw Privacy Office through the Privacy Request Form(Open in a new tab).
You can manage your privacy preferences by changing your browser settings on your device, and/or using third party unsubscribe functionality (e.g., via Google or Facebook) to change your preferences within their platforms. Please note that disabling, blocking or deleting some of these technologies, such as cookies, may cause you to lose the functionality of certain features on our websites and mobile applications.
It may take some time for all of our records to reflect changes in your preferences. For example, if you request that you not receive interest-based advertising, your preference may not be captured for an advertising campaign already in progress.
6.0 Who can you contact with questions about this notice?
If you have privacy questions relating to this notice, submit your request in writing to the Loblaw Privacy Office through the Privacy Request Form.(Open in a new tab)
