Customers invited to discover and taste cheddar cheese made with 100% Canadian milk

July 6, 2026, BRAMPTON, ON – Loblaw Companies Limited is celebrating Canada's dairy farmers with a special in-store cheddar cheese sampling event featuring products made with 100% Canadian milk.

On Saturday, July 11, select Loblaw banner stores across Canada will host cheddar cheese cutting and sampling events that showcase the quality of Canadian milk and the craftsmanship of Canadian cheesemakers. Participating store banners include Real Canadian Superstore^®, Your Independent Grocer Atlantic^®, Real Atlantic Superstore^®, Loblaws^®, Zehrs, Fortinos^®, Provigo^®, Dominion^® Stores in Newfoundland and Labrador. The initiative reflects Loblaw's ongoing commitment to supporting Canadian farmers and food manufacturers while bringing customers locally produced, high-quality food.

Customers will have the opportunity to sample aged cheddar cheese made with 100% Canadian milk from regional dairy partners across the country. Products will vary by location and may include cheeses from Bothwell Cheese^®, Balderson Cheese^®, Agropur^®, and Amalgamated Dairies Limited (ADL)^®, all made with milk from Canadian dairy farms and bearing the Blue Cow Quality Milk logo.

"We know Canadians want great-tasting, high-quality food they can trust, and we're proud to make that easy to find in our stores every day," said Joe Difalco, Vice President, Super Market Deli, HMR and Bakery, Loblaw Companies Limited. "By partnering with Canadian dairy farmers and cheesemakers from coast-to-coast, we're able to offer exceptional cheddar made with 100% Canadian milk while supporting local food production and delivering the quality and value our customers expect."

"Quality cheese starts right here at home,” said Pamela Nalewajek, Chief Marketing and Communications Officer, Dairy Farmers of Canada. “When Canadians choose Canadian dairy, they’re choosing products made with high-quality milk while supporting the farm families, rural communities, and a domestic food system that helps keep Canada strong."

Sampling activities and in-store experiences will vary by location. Customers are encouraged to visit their local store or check out their store's Facebook page to see if they are participating and for event details. As part of this initiative, we will be donating at least 500 pounds of cheese to local food banks and charities.

Media Contact: pr@loblaw.ca(Open in a new tab)

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^® , Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca(Open in a new tab)

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) is the national policy, advocacy and promotional organization representing the farmers on over 9,000 Canadian dairy farms. DFC strives to create stable conditions for the dairy sector in our country. It also seeks to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits. Visit dairyfarmersofcanada.ca for more information.

Media Contact: media@dfc-plc.ca(Open in a new tab)