First No Frills^® in Atlantic Canada to feature the banner’s new look and feel, bringing over 100 jobs, fresh foods and everyday value to the Paradise community 

October 29, 2026, Brampton, ON — No Frills^®, one of Canada’s leading hard-discount grocery retailers, is opening a second location in Paradise, Newfoundland and Labrador, bringing everyday value, quality fresh foods and a wide variety of products to more local shoppers. The store marks an exciting milestone as the first No Frills^® in Atlantic Canada to introduce the banner's new look and feel. 

Located at 1641 Topsail Road, Russell & Lee’s No Frills^® will offer customers a full grocery shop, with quality produce, fresh meat, frozen foods, everyday essentials and a wide assortment of products at affordable prices. The 22,000-square-foot store will also feature in-store baked goods, including donuts and cookies, hot chickens, a selection of multicultural foods and a variety of everyday essentials. 

With affordability at the centre, this Paradise store features a fresh, modern design that builds on No Frills^®’ simple and functional aesthetic, while maintaining the efficient, value-driven model that helps keep prices low. The look and feel creates a shopping environment customers can feel proud of, without compromising on the everyday value they expect. 

For Store Owners Russell and Lee Hamlyn, the opening marks an exciting next chapter in their journey with No Frills^®. Originally from Central Newfoundland, Russell moved to Alberta in 1992 before returning to Newfoundland in 2021, where he continued his journey as a No Frills^® Store Owner. With more than 25 years of experience at Loblaw, including helping open over 40 No Frills^® stores across Western Canada, Russell brings extensive experience and a strong connection to the local community. 

“We’re incredibly excited to open Russell & Lee’s No Frills^® and continue serving the Paradise community,” said Owner Russell Hamlyn. “Newfoundland has always been home, and we’re proud to bring a new store to a community that means so much to us. Our team is ready to provide the value, quality and fresh products our customers expect, and we can’t wait to welcome everyone through our doors.” 

The new store will create over 100 jobs and is designed to provide Paradise shoppers with a convenient, welcoming and value-driven grocery experience. To celebrate the grand opening, Russell & Lee’s No Frills^® will donate $750 to Rovers Search and Rescue, and $750 to the Kin Club of Paradise, supporting organizations that serve the local community. 

Russell & Lee’s No Frills^®, located at 1641 Topsail Road in Paradise, will be open daily from 8 a.m. to 10 p.m.   

About Loblaw Companies Limited      

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.      

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^®services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca(Open in a new tab)