Loblaw Supplier Portal

Become a supplier

Contact us for questions.

vendorcomm@loblaw.ca

As Canada’s food and pharmacy leader, and the nation’s largest retailer, we provide Canadians with grocery, pharmacy, health and beauty, apparel, financial services and mobile products and services. With about 1 billion transactions every year, our purpose — to help Canadians Live Life Well® — puts the needs and well being of Canadians first.

We’re always looking for new suppliers. If you’re interested in becoming a supplier, watch this video and complete our online form telling us a bit about your organization and the products you sell, and we’ll put you in touch with a Category Manager.

Loblaw’s Marketplace

Did you know Loblaw is expanding its online shopping experience? Loblaw’s Marketplace is looking to increase its offerings to meet the growing demand from customers. With over 10 million digital users and over 18 million PC OptimumTM members, Marketplace suppliers have access to one of the largest networks of brand-loyal customers across Canadian households. Loblaw is aiming to expand its offering of items in the home and living, baby, pet, toys, sporting goods and consumer electronics categories. Suppliers can get more information and apply to be listed on the platform at www.loblaw.ca/sell/ (English only).

Loblaw Portal Administrator

A Loblaw Portal Administrator is the primary contact within their organization for the Loblaw Supplier Portal. The Loblaw Portal Administrator is able to manage access for users in their organization to specific applications required through the Loblaw Supplier Portal. In addition, they have the ability to onboard new users to the Loblaw Supplier Portal, as well as offboard users as they leave the organization or change roles. The Loblaw Portal Administrator is the first point of contact for users with questions on the Loblaw Supplier Portal. For more information on the Loblaw Portal Administrator, please refer to the Managing Loblaw Portal Users – Reference Guide for Loblaw Portal Administrator found on Loblaw.ca/Supplier.

Once logged into the Loblaw Supplier Portal, you can determine if you are the Loblaw Portal Administrator by clicking the Profile icon at the top of the Loblaw Supplier Portal and selecting User Admin. Only Loblaw Portal Administrators will have this selection, which provides information on users in their organization with access to the Loblaw Supplier Portal. Clicking Portal Admin Info will also display your contact information as the Loblaw Portal Administrator for your organization.

Loblaw Portal Administrators are generally the users that initiate the setup of their organization as a Loblaw Supplier. As a Loblaw Portal Administrator, you will receive an email once your organization has been successfully setup in the Loblaw Supplier Portal. It is also possible the primary Loblaw Portal Administrator for your organization assigned you as a secondary Portal Administrator to assist them.

Once you complete the initial profile creation process in the Loblaw Supplier Portal, you can set up additional users in your organization to access the portal. As the primary Loblaw Portal Administrator, you can select a secondary and optional Loblaw Portal Administrator from these users. The secondary and optional Loblaw Portal Administrators will have the same access and capabilities as you. The secondary Loblaw Portal Administrator can remove you from the primary Loblaw Portal Administrator role, making them the new primary Loblaw Portal Administrator for your organization. Organizations can have up to three Loblaw Portal Administrators. Loblaw Portal Administrators cannot remove themselves as Loblaw Portal Administrators.

The amount of time required by a Loblaw Portal Administrator is determined by the number of users in their organization with access to the Loblaw Supplier Portal. The Loblaw Portal Administrator is responsible for the initial setup of users in their organization on to the portal and is the first point of contact for their users’ questions. A Loblaw Portal Administrator can assign users in their organization as secondary and optional Loblaw Portal Administrators to assist with Loblaw Portal Administrator functions.

You will become a Loblaw Portal Administrator once you have completed all the requirements on the Supplier onboarding checklist in the Loblaw Supplier Portal. Once your Supplier has been successfully setup to do business with Loblaw, you will receive a confirmation email that your Supplier is setup and that you are the Loblaw Portal Administrator for your organization. At this point, you can begin setting up new users in your organization with access to the Loblaw Supplier Portal and its applications.

Loblaw Supplier Portal

If you are currently a Loblaw Supplier Portal user, you can identify who your Loblaw portal administrator is by clicking the profile icon in the top right corner of the supplier portal navigation bar and selecting portal admin info from the dropdown menu. This screen will identify the portal administrators for your organization.

If you are not currently a Loblaw Supplier Portal user, you can identify who your Loblaw portal administrator is by asking a colleague within your organization that has access to the Loblaw Supplier Portal. If you are unable to locate this information, please contact the Supplier Communications team at vendorcomm@loblaw.ca

If this is your first time logging into the Loblaw Supplier Portal through Loblaw.ca/Supplier, you must use the username and temporary password emailed to you to login. If you did not receive an email to your inbox, check your junk mail. If you have already logged into Loblaw.ca/Supplier using the username and password we emailed you, you can click the Forgot Password link, which will take you through the steps to reset your password.

If you are a new user logging in to the Loblaw Supplier Portal for the first time, your username (which is your corporate e-mail address) and temporary password to access the Loblaw Supplier Portal will be sent to the e-mail address you provided to Loblaw Companies Limited for portal registration, or to the email address you provided to your portal administrator.

If you did not receive an email to your inbox, please check your junk /spam email folder. If you cannot locate the email, please contact your Loblaw portal administrator to verify if you are setup with an account to access the Loblaw Supplier Portal.

If you do not have an account to access the portal, your Loblaw portal administrator can create you as a new user. Portal administrators can download the manage supplier portal users job aid available within the help and policies section on the login page of the supplier portal for reference.

If you are an existing user that has logged in to the Loblaw Supplier Portal previously and are having difficulties with your password, please visit https://loblaw-evp.okta.com/signin/forgot-password to create a new, personalized password for yourself. 

If you are still having difficulties logging in to the portal, please contact the Supplier Communications team at vendorcomm@loblaw.ca

Contact your Loblaw Portal Administrator for access to the Loblaw Supplier Portal. Only your Loblaw Portal Administrator can grant you access to the Loblaw Supplier Portal. Once access is granted and you login to the portal for the first time, you will be required to go through the initial profile creation process. Once your profile is setup, you can login to the Loblaw Supplier Portal through Loblaw.ca/Supplier.

Contact your Loblaw Portal Administrator for access to Loblaw Supplier Portal applications. Only your Loblaw Portal Administrator can grant you access to the applications you need to conduct business on the Loblaw Supplier Portal.

Google Chrome is the recommended internet browser to access the Loblaw Supplier Portal and Supplier Workflow, however, the following internet browsers can also be used:

  • Google Chrome (most up to date version available)

  • Internet Explorer (version 11.1 or higher)

  • Safari (most up to date version available)

  • Firefox (most up to date version available)

You will also need to turn off pop-up blockers in your preferred internet browser. Please refer to the Loblaw Supplier Portal Browser Settings job aid in the Help section of Loblaw.ca/Supplier for instructions on disabling pop-up blockers.

The first point of contact for any questions or issues related to accessing the Loblaw Companies Supplier Portal, is your Loblaw portal administrator. This includes: portal account access, portal application / report access, locked accounts and password resets.

For all other questions, please refer to the support material available under the help and policies section on the supplier login page at loblaw.ca/en/supplier. Additional support for specific issues can also be found on the supplier portal support page.

Have supplier questions?

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